Integrating financial analytics to drive high performance in Google Ads.

We scale high performing Google Ads for 8 & 9 figure businesses

Best Google Ads Campaign winner 2025 - APAC Region

Trusted by some of Australia's largest businesses:

1.85M increase in revenue in 16 months (87% increase)

10.2x return on investment
Price analysis algo against competitors
Won Best PPC Campaign in APAC region

3M revenue from 100k ad spend in FY25

30x return on investment
2,600 leads over 12 months
175% increase in pipeline

67% increase in digital revenue in 6 months

4.62x return on investment
400% increase in budget holding same ROAS
84% increase YoY

5M growth YoY (43% increase in revenue)

300+ monthly additions to pipeline
15k AOV at $180 cost per converted lead.
Scalable financial plans to do 25%+ YoY

16:1 return on investment from paid ads

16:1 Return On Investment
1037% sales increase over 12 months
$160 CAC at an $600+ AOV

Google Ads Agency in Australia

Connecting Google Ads with Financial Intelligence

Financial Analysis & Forecasting

Google Ads Sensitivity Projections Modelling

We project your revenue and profit trajectory over 6, 12, and 24 months by mapping how changes in Google Ads performance variables such as CPC, conversion rate, impression share, and budget allocation influence total business outcomes. Each variable is stress-tested across five performance scenarios, from under-delivery to outperformance, to reveal both realistic growth ceilings and lower-bound outcomes. These sensitivity models quantify how ad efficiency, spend elasticity, and sales velocity combine to drive scalable revenue, converting campaign metrics into clear financial forecasts.

Forecast vs Actuals

We unify data from Google Ads, CRM systems, and financial reports to measure how every advertising dollar translates into real revenue and margin growth. This process highlights friction points between media efficiency, lead quality, and sales conversion, showing where ROI is either diluted or amplified. Actual results are continuously benchmarked against the five-scenario model to identify variance and assess capital efficiency, creating a direct and measurable link between ad spend behaviour and overall profit trajectory.

Pipeline Efficiency

Pipeline ROI analysis

Google Ads Revenue Attribution Modelling links campaign performance directly to real sales and gross margin data to calculate true financial return at every stage of the pipeline. The model tracks how ad spend influences lead quality, sales conversion, and profit contribution across each product or service category. We quantify how incremental budget changes within Google Ads compound total business ROI, identifying where capital produces the highest marginal return and where efficiency gains can be made.

Waterfall Analysis

We deliver a clear, top-down view of how Google Ads leads progress through each stage of the sales process, from initial click to closed revenue. Every step is measured for conversion efficiency and value contribution, providing immediate visibility into pipeline strength and performance gaps. This transforms marketing data into executive-level insight, connecting Google Ads performance to commercial outcomes and enabling confident, evidence-based budget allocation.

Google Ads Aquisition Architecture

Ads Architecture

Our Google Ads framework is engineered to acquire high-value customers who are ready to buy. The focus is not on generating more leads, but on attracting more profitable jobs and improving service efficiency. In service-based industries, where margin and operational capacity define success, we allocate spend where it creates the greatest commercial impact.

We address platform inefficiencies that prioritise reach or existing customer remarketing by structuring campaigns around intent, profitability, and forward revenue. Every account is built to prioritise job quality, service fit, and long-term financial performance. The result is a system that captures people actively in-market, producing immediate revenue while reinforcing brand authority over time.

This is a paid media structure designed to align demand with delivery, and ad spend with measurable business growth.

Landing  Page Analytics

We analyse user behaviour across every interaction, including scroll depth, click flow, and form engagement, to identify where conversion friction occurs. By pinpointing design or messaging barriers that cause visitors to drop off, we implement targeted optimisations that increase ROI.

Landing page insights are directly connected to Google Ads performance data, revealing which campaigns and audiences generate the highest quality traffic. This creates a feedback loop between creative, targeting, and conversion efficiency, ensuring every click contributes to profitable growth.

KPI Benchmarking

These KPI frameworks extend beyond ad performance. They align marketing, sales, and financial operations to scale the entire business. By integrating BluFire’s analytics with your internal systems, we ensure every dollar invested compounds across your pipeline, driving measurable efficiency, profitability, and long-term growth.

Financial KPI’s

BluFire’s financial KPIs connect Google Ads investment directly to commercial performance. Metrics such as Revenue Growth Velocity, Gross Margin Attainment, and Net ROI Efficiency establish clear benchmarks for sustainable scale. This level of financial visibility supports executive decision-making by quantifying how paid media contributes to profit and capital efficiency.

Pipeline Tracking

Our pipeline tracking evaluates how effectively marketing demand converts into revenue. Lead-to-sale conversion rates, quote acceptance ratios, and monthly pipeline value targets are tailored to your sales capacity and business model. By measuring both throughput and quality, we ensure Google Ads demand generation aligns with your operational ability to deliver.

Ads Tracking

Paid media tracking focuses on the commercial impact of Google Ads rather than surface-level metrics. KPIs such as Cost Efficiency, Lead Quality Distribution, and Conversion Rate are used to ensure acquisition remains scalable and profitable. Budgets and targeting are continually optimised in line with market conditions, seasonal trends, and real pipeline data to maximise long-term ROI.

Google Ads Results

Creating campaigns that get 90 - 250 leads monthy.

Client

I Heat and Cool

Monthly Leads

Total ad spend

$ k

Cost / Conv

$ 0

Close rate

0 %

Get STARTED

Google Ads Agency based in Richmond

Google ads tailored to your business, your customers and your needs.

Staying ahead on search means being ready to innovate. That’s where we come in. We’ve got over a decade of digital marketing experience, a head for numbers and a passion for creative, out-of-the-box thinking, and we’re a Google Premier Partner. Ready for campaigns designed with your success in mind? You’re in the right place.

Search Ads

Search ads designed for your audience

Google Search Ads are where your business can rank in the top 3 of Google without waiting for the slow results of SEO. For a cost per click, you can be in the top 3 of the search keywords that a user types into Google. These search results allow your business to drive traffic only relevant to keywords that represent your audience and therefore funnels traffic to your website that would’ve been taken by a competitor.

customisation at our core

We believe that every business has their own way of doing things and therefore each business has its own challenges and strengths that make them stand out on Google search ads. We customise our approach not only for your target audience but also your business so that the partnership is performing to the best of its ability.

Shopping Ads

We create Display ad campaigns that maximise your return on ad spend.

Our Purpose Is Simple: Create Success For Your Business.

Shopping ads allow you to directly display your products on Google and buy the top line of the results. Due to the time we take to understand how you work we are able to create shopping ads that target the appropriate keyword terms that potential customers are searching for your products. By displaying pricing as well it allows customers to view your pricing immediately so that when the click comes through they have been pre-vetted by Google’s shopping ads campaign.

Display Ads

We Build Google Shopping Ads Campaigns That Are Meant For Your Business.

Our Purpose Is Simple: Create Success For Your Business.

Display ads are a valuable tool for driving traffic to your website, especially from users who have previously shown interest in your brand. Although the initial traffic might not always lead to immediate conversions, display ads allow you to retarget these users, giving you multiple opportunities to convert them on other sites.

Whether it’s a user’s first or fourth visit to your website, display ads offer a way to attract traffic through channels not directly related to search terms. With display ads, you can continuously target potential customers, keeping your brand at the forefront of their minds and increasing the chances of future conversions.

Retargeting specifically helps by showing personalized ads to users based on their prior interactions with your site, enhancing the relevance and effectiveness of your campaigns. This approach can significantly improve the performance of your ads by ensuring that your message resonates with users, ultimately leading to higher conversion rates.

Adwords Agency Richmond

Good Google Ads Turn Searches into Leads & Leads into Customers

We want you to stay because we are great. That's why we offer:

The Blufire Experience means we use data analytics to drive performance and provide a genuine experience and environment when working with your digital marketing agency for Google Ads management.

Here's what massive results (such as a 9.39 ROAS) we get for our clients

Auto Comfort

Cheapest Liquor

Leverage A Google Ads Agency With A Free Audit Of Your Current Performance.

■ We analyze where your business is in the market.
■ We provide you 3 strategies for you to put into your Google ads campaign today
■ We buy you a coffee

Whats the downside?

VIEW ALL CASE STUDY

Words from our valued clients

5 star rating

from 21 reviews on Google

We first met Blufire through one of our great suppliers. We were very impressed after our first meeting with them as we were having some common issues with the SEO company we were with. So we came on board with Blufire and could not be happier with their service. As someone who does not fully understand the SEO / Ad’s space, Blufire have been great at explaining everything in terms that we understand and can make sense of. There is no fluffy words or graphs used to prop up stats. They are very understanding in what we are looking to achieve with our spend and help us anyway they can to reach the goals. Blufire do what they say they are going to do and are very easy to deal with.

Andy Mackay – AACAE

Great agency to work with, no request was too hard for them. Always clear communication and amazing results with the delivered product. Highly recommend Blufire for all digital marketing needs. All the staff at Blufire have been a pleasure to deal with.

Leo Guerrero – Vinos Of Uruguay

BluFire would have to be one of the best SEO companies around. They have done amazing work to get my company on the top search results on Google, as well as getting those visitors to convert into customers. They are hard workers and they perform their tasks as if they were an in-house SEO/Marketing team. I highly recommend Brendan and the team.

Franco Polizzi – Rainco

I absolutely loved working with Blufire. The team were so supportive with an incredible eye to detail. They took the time to understand me and my business and then designed a website so perfect for me. I couldn’t have done this without their expertise and I am so grateful for the work they put in to helping me build my business further.

Brooke James – B Squared Entertainment

These guys just finished re developing our whole website including a new online appointment system. Brendan is extremely thorough and does not miss. It has saved me hours of time booking clients in and we had new bookings from day 1.If you’re looking to boost your business’s online profile, whether it’s marketing or web development, don’t go past Blufire! Thank you Brendan & the Blufire team for making the process so seamless.

Adam Witbooi – Auto Comfort

The Blufire team and their amazing work on our marketing and SEO helped our company, Cheapest Liquor, grow substantially and got our name out well before our launch. It’s rare to find a group that’s as passionate and knowledgeable as these guys. They’ve really helped our brand succeed and grow with their creative ideas and sharp SEO skills. Brendan’s an amazing guy to work with. Highly recommended.

Pourya Balali – Cheapest Liquor

I’ve tried a few different social media marketing agencies online which are international, but after switching to BluFire they have been great and given me a very positive perspective on Australian marketing agencies, and the whole experience of working with them in person has been a lot nicer than online for me. They definitely have great communication and customer service in general. I’ve recently begun to profit with my business as this company offers very fair prices for their services, which is exciting. Thank you BluFire 🙂

Lawrence Dinh – HH Barbers

Cameron, Brendan and the team at Blufire did an excellent job on refeshing and modernising UCS Group’s website. They are now running SEO for us, and we are happy with the improved performance from our new website. I found their industry knowledge to be helpful in determining the most cost effective and contemporary approaches to use.

Stephen Ellich

Blufire have been absolutely amazing, they’ve gone above and beyond to provide my company with the it’s marketing needs. And with the most friendly, attentive customer service. Highly recommend!!

Andre Farnan-Aarons

Amazing people to work with, very friendly and helpful. Couldn’t recommend enough!

Ben Tesoriero

6 reasons to choose BluFire as your Google Ads Agency

No Lock in Contracts Forever

We work with you to do an amazing job to keep your business, rather than making a contract keep you with us.

Unlimited Ad
Revisions

We will build all ads completely done-for-you. What if you don’t like the first, second, or third draft? We will fix it and send it straight back to you until you are 100% satisfied!

Cutting Edge Technology

We pride ourselves on leveraging the best technology for your Google ad campaign. This is why we provide complimentary use to our proprietary marketing software that provides you with automation for SEO, blogging & LinkedIn!

Experienced AdWords Management Team

Our team comprises Google ad experts with 6+ years of experience across all Google ad network types, ensuring that your campaign is in capable hands.

Transparent
Reporting

We believe in complete transparency. Our clients receive 24/7 access to a live Google Ads performance report that tracks their campaigns.

Exceptional Customer Service

At Blufire, customer service is a core pillar. We ensure that this is expressed throughout our campaigns. We want you to know what we know as soon as we know it so that you can trust your Google Ads partner.