Analytics built on profit, not revenue.Know who your customers really are, and the move that grows them.
The analytics platform for ecommerce and service businesses. We read your data in the number that matters, then hand you the highest-value move to make this week, plus a team that can execute it.
You're optimising to the wrong number.
A campaign with a great ROAS can still lose money once costs are counted. A pipeline full of cheap leads can still miss budget if they never convert to profitable jobs. Blufire puts profit at the centre, for ecommerce and service businesses alike, so you see what a decision actually makes, not the vanity metric it flatters.
Built for how you make money.
A ready product for ecommerce. A bespoke build for service businesses.
Margin intelligence for DTC & retail
A product you can start using. Connect Shopify, Google, Meta and Klaviyo, and see profit by margin tier within the first session.
Analytics built around your business
A tailored analytics system for sales, pipeline and finance, lensed across your whole org from group down to the individual rep and deal.
Not a report. A decision tool.
Real views from both sides, ecommerce and service businesses. Every one ends in the move to make.
The breakdown that matters.
Your whole base split by true-profit tier, not revenue. See the share of customers in each tier and the profit each contributes, including the tiers quietly costing you money.
Straight into Klaviyo.
Turn your most profitable segments into live audiences in one click, each carrying the profit at stake, then measure the result back. Zero new setup.
Is the first order profitable?
Each month's new customers set against what you spent to win them. When 90-day gross profit covers the cost to acquire, the ratio passes 1 and you can scale with confidence. Below 1, you are buying customers at a loss.
Who actually closes, by lead source.
Every sales rep against every lead source, win rate heatmapped across thousands of deals. Spot who to coach, which sources convert, and where to move budget. Cell shade is win rate, opacity is sample size, and a star beats the company average.
source
Where revenue is won and stuck.
Pipeline by stage in real dollars, the win rate end to end, and where deals stall, with a confidence-banded forecast for next quarter.
Models that earn their place.
No black boxes. Every model ties back to a decision and a dollar.
Forecast demand before it arrives.
Demand for many categories is weather-driven, and some peaks in both directions. We model it against your sales and pivot spend toward in-season demand.
One number a CFO signs off.
Channels judged on the real profit of the customers they bring, not platform ROAS.
Every number traces to its source.
Projections with confidence bands.
Every forecast carries a confidence interval, never a single false-precision line.
And a team that acts on it.
The analytics tells you the move. Our paid-media team makes it, optimising spend to profit, not ROAS. The same intelligence that drove the results below is now the product.
Explore Paid MediaOutcomes, not adjectives.
Real results across ecommerce, retail and service businesses.
HVAC
HVAC
Auto
Ecommerce
HVAC
Sports travelBuilt for people who hand over the P&L.
When you connect financial and customer data, the architecture matters more than a badge. Ours is built to be defensible in procurement.
Visit the Trust CenterEvery number reproducible
Each figure traces to the exact code, commit and data snapshot that produced it. No LLMs in the math path.
Per-tenant data isolation
A dedicated database per customer. Your data is never co-mingled with anyone else's.
SOC 2, hosted in Australia
Certified controls, Sydney data residency, no sub-processors on the query path.
Operators, not anonymous praise.
See your real profit in one session.
Connect your data and we will show you exactly where profit is made, lost, and recoverable, whether you sell online or sell a service.