Blufire partners with mid-market and enterprise B2C service businesses to rethink how growth is measured and executed. We design demand systems aligned to buyer intent, revenue outcomes, and long-term efficiency, moving teams beyond outdated lead generation models.
We’ve worked with 100+ mid-market and enterprise B2C service businesses with 5M+ annual revenue, to transition from fragmented lead generation to modern marketing models built for today’s buyers.
Marketing, sales, and finance often operate independently, each optimising their own metrics without a shared view of revenue impact. This disconnect limits efficiency and makes it harder to scale ads profitably. By integrating these functions around demand, buyer intent, and commercial outcomes, we create a more effective path to sustainable growth.
In partnership with Peter Jackson Menswear
We build financial models that connect marketing activity directly to revenue, margin, and capacity. Every recommendation is grounded in quantified outcomes, giving leadership teams clarity on risk, return, and growth potential before capital is deployed.
Revenue forecasts translate demand into financial reality. We model how changes in spend, conversion efficiency, and sales velocity impact revenue over time, allowing teams to plan growth with confidence rather than assumptions.
Pipeline optimisation uses paid media demand to expose inefficiencies across the sales process. We track how opportunities convert at each stage to identify revenue leakage and internal constraints that limit growth.
Independent recognition of performance, growth, and execution at scale.
Recognised for rapid growth among emerging companies – #18
Winner of Best Google Ads Campaign
Asia-Pacific Region (APAC)
Global recognition for performance in Paid Media
Global recognition for agency performance in Paid Media
Blufire creates alignment across sales, finance, and marketing to remove friction from growth. By connecting demand generation to commercial outcomes, we give leadership teams clarity on what is driving revenue, where efficiency is lost, and how capital should be deployed to scale profitably.
Execution is delivered through paid media and creative that are designed to generate high-quality demand and produce reliable commercial insight.
Financial clarity allows leadership to understand how growth targets translate into required performance across marketing, sales, and delivery. Rather than relying on historic averages or surface-level metrics, we model the financial mechanics of growth before capital is deployed. Paid media performance is used as a primary input to understand how demand translates into revenue and margin at scale.
We map revenue and margin targets across multiple time horizons, identifying the level of demand, conversion efficiency, and sales throughput required to achieve each goal. Key variables are stress-tested under different performance scenarios to quantify risk, upside, and feasibility. This ensures growth plans are grounded in financial reality rather than assumptions.
Actual performance is continuously compared against forecasted outcomes to identify variance in demand quality, sales efficiency, or cost structure. This highlights where performance deviates from plan and which levers require adjustment. The result is earlier course correction and tighter control over financial outcomes.faster, more confident executive decision-making.
Sales efficiency improves when demand quality, pipeline structure, and sales execution are aligned. We use paid media demand as a diagnostic input to understand where revenue is created, delayed, or lost within the sales process.
We analyse how opportunities progress through each stage of the pipeline, identifying drop-off points, delays, and conversion friction that reduce revenue yield. This exposes where internal processes, qualification criteria, or handover points limit performance and create avoidable leakage.
By linking pipeline performance to acquisition data, we quantify how effectively advertising spend converts into closed revenue. This highlights opportunities to increase revenue per dollar through process improvement, sales enablement, or demand refinement rather than additional spend.
Capital deployment discipline ensures marketing investment is directed toward the highest-value opportunities rather than evenly distributed across channels or services. Growth becomes a function of return, not activity.
We evaluate how incremental budget changes across products, services, and audiences impact marginal return. This identifies where additional investment compounds revenue and where it produces diminishing value, enabling smarter allocation decisions. This ensures paid media investment is scaled where it delivers durable revenue rather than superficial volume.
Investment decisions are aligned with operational capacity and margin constraints to prevent growth from outpacing delivery. This protects profitability while ensuring demand generation supports sustainable scale rather than short-term volume.
Executive visibility creates a shared understanding of paid ads growth performance across marketing, sales, and finance. Leadership gains a consistent, decision-ready view of what is driving results and where intervention is required.
We define KPIs that connect marketing activity directly to revenue velocity, margin attainment, and capital efficiency. These metrics move beyond platform reporting to reflect true business performance and provide a common language across teams.
Data from advertising platforms, CRM systems, and financial reporting is connected to present a single view of demand, pipeline health, and revenue impact. This reduces reporting fragmentation and enables faster, more confident executive decision-making.
Annual Revenue influenced through paid media and pipeline optimisation
Average reduction in cost per acquisition across mature engagements
Increase in lead-to-sale conversion across aligned pipelines
Trusted by growth-focused teams who value clarity, accountability, and measurable outcomes.
“The team at Blufire are professional, responsive, and easy to work with. They provide clear insight into performance and deliver measurable results across paid media and SEO. We’ve seen strong outcomes since engaging.”
“Nothing is ever too much trouble, and the team consistently go above and beyond to deliver quality outcomes. It’s clear they genuinely care about their clients and take pride in the work they deliver.”
“Blufire was a valuable partner during a period of significant change for our organisation. They were responsive, decisive, and brought the experience needed to move quickly and with confidence.”
“Blufire is one of the strongest marketing teams I’ve worked with in the past decade. They are responsive, highly skilled, and proactive in understanding our business to improve strategy and execution across paid media.”
“I’ve been very impressed with the improvements Blufire have made to our paid digital marketing at Peter Jackson. Their team is proactive, performance-focused, and consistently works to maximise results. They operate as a true partner.”
“Working with Blufire has been a game-changer for our marketing. Their team brought clarity, strategy, and deep expertise to our paid media, helping us better understand the platform and scale results with intention”
Working with Blufire feels less like engaging an external agency and more like adding a senior growth function to your team. We embed ourselves in the context of your business, understand the constraints you operate under, and take responsibility for outcomes, not just activity.
You gain a partner who understands your goals, your internal dynamics, and the commercial implications of every decision, allowing growth initiatives to move faster and with greater confidence.
Every recommendation Blufire makes is grounded in data, modelling, and real performance signals. We connect paid media activity to revenue, margin, and pipeline behaviour so decisions are informed by evidence rather than instinct.
This removes ambiguity from growth conversations and gives leadership teams a clear, shared view of what is working, what is not, and where to focus next.
Most growth partners optimise channels in isolation. Blufire operates differently by aligning paid media and creative execution with sales performance, financial outcomes, and operational capacity.
This approach gives leadership teams clarity on what is driving growth, where efficiency is lost, and how to scale without creating downstream issues. It is built for businesses where decisions have real commercial consequences, not theoretical upside.
Blufire is a growth partner. We execute paid media and creative, but always within a broader system designed to improve commercial outcomes. Our focus is on aligning execution with sales performance, financial results, and operational capacity rather than optimising channels in isolation.
Engagements are collaborative and integrated. Blufire works closely with leadership and internal teams to align on commercial goals, execute paid media and creative, and use performance data to guide decisions over time. The structure of each engagement is shaped by the complexity and maturity of the business.
Blufire is designed to minimise internal burden while still benefiting from context and insight. Access to sales, finance, and operational information improves outcomes, but Blufire handles execution, analysis, and optimisation without creating additional workload for your team.
Success is measured through commercial outcomes. This includes revenue impact, pipeline quality, sales efficiency, and capital deployment effectiveness, evaluated in the context of long-term business health rather than short-term platform metrics.
Blufire is not designed for early-stage businesses or teams looking for basic execution. Our approach is best suited to organisations where alignment, efficiency, and decision quality directly affect performance and scale.
If you are looking for a growth partner who combines paid media and creative execution with commercial discipline and clear accountability, Blufire may be the right fit.
We work with leadership teams who value clarity, alignment, and decisions grounded in real performance data.
