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We partner with businesses to drive profitable business growth.

We create powerful marketing strategy and implementation on Meta & Google to scale brands.

Trusted by many brands:

Digital Marketing Agency Melbourne

We had 6 NOMINATIONS in the APAC Search Awards!

The APAC Search Awards are the leading awards in the digital marketing industry for Search Engine Optimisation & Google Ads (PPC). This year (first year of applying), we were lucky to be nominarted for 6/6 awards we applied for, which is a huge feat!

Awards we have been nominated for: 

🏆 Best PPC Campaign 

🏆 Best Use of Search – B2C (PPC)

🏆 Best Low Budget SEO 

🏆 Best use of Search – Automotive

🏆 Best Local Campaign (PPC)

🏆 Best Start Up Agency

4 reasons why Australian businesses choose Blufire

No Lock In Contact

We believe that you should not stay with us because a contract is telling you to. That's why we do no lock in contract, so we keep you through doing a great job.

you own all your assets

We make sure you are in control of all your assets. We don't hold anything hostage. You are the owner and can see all data.

Fully transparent Reporting

We don't report on ridiculous or peculiar data. We only report and real performance of our work, not tiny data changes.

Business model focused advertising

We are strategic thinkers, focusing on only advertising what is going to be profitable and grow your business, not what just looks good.

Free advice, no obligation whatsoever. Find out if you suit our service!

We Build Business Success Stories

Driving growth For Brands & Businesses Online

Its our philosophy that a digital agency should...

Work in the best interest of the business,  not themselves

90 %
Retention Rate

Blufire originally was founded to address a common issue in the marketing industry. Lack of integrity , communication and care for the customer.

Too many marketing agencies focus on having a high win rate vs their burn rate of clients which results in bad ethics leading to little care for the client.

At Blufire we hate this , we focus on making things simple for you , no smoking mirrors with clear communication , so we both can be on the same page on how to grow your business together.

At the end of the day , we want you to be as successful as possible. That’s why we have to lock in contract, so we are doing our part to present trust in our work & our integrity. To learn more about our purpose click here

Our core services

Meet Our Founders

All our partners have direct access to our founders . That being said ,if you ask Blufire
to contact you , the first point of contract will most likely be a founder!

Want to turn your business into a market leading company ?

From zero

to hero

Cheapest Liquor Case Study

How We Grew An Unknown Brand Into An Industry Disruptor

Increase in growth

0 %

New Ranking Keywords

0

Cheapest Liquor emerges as a fresh contender in the online liquor sector, aiming to shift the liquor industry and introduce affordable pricing under a subscription model.

We have introduced branding adaptations, SEO & paid advertising to grow Cheapest Liquor into a major play in the online liquor space. We have been Cheapest Liquor’s partner since conception of the business.

VIEW FULL CASE STUDY

we’re A five Star Rated Agency

I absolutely loved working with Blufire. The team were so supportive with an incredible eye to detail. They took the time to understand me and my business and then designed a website so perfect for me. I couldn’t have done this without their expertise and I am so grateful for the work they put in to helping me build my business further.

B

Brook James – B Squared Entertainment

Great agency to work with, no request was too hard for them. Always clear communication and amazing results with the delivered product. Highly recommend Blufire for all digital marketing needs. All the staff at Blufire have been a pleasure to deal with.

L

Leo Guerrero – Vinos Of Uruguay

We first met Blufire through one of our great suppliers. We were very impressed after our first meeting with them as we were having some common issues with the SEO company we were with. So we came on board with Blufire and could not be happier with their service. As someone who does not fully understand the SEO / Ad's space, Blufire have been great at explaining everything in terms that we understand and can make sense of. There is no fluffy words or graphs used to prop up stats. They are very understanding in what we are looking to achieve with our spend and help us anyway they can to reach the goals. Blufire do what they say they are going to do and are very easy to deal with.

A

Andy Mackay – AACAE

BluFire would have to be one of the best SEO companies around. They have done amazing work to get my company on the top search results on Google, as well as getting those visitors to convert into customers. They are hard workers and they perform their tasks as if they were an in-house SEO/Marketing team. I highly recommend Brendan and the team.

F

Franco Polizzi – Rainco

These guys just finished re developing our whole website including a new online appointment system. Brendan is extremely thorough and does not miss! It has saved me hours of time booking clients in and we had new bookings from day 1. If you're looking to boost your business's online profile, whether it's marketing or web development, don't go past Blufire! Thank you, Brendan, & the Blufire team for making the process so seamless.

A

Adam Witbooi – Auto Comfort

The Blufire team and their amazing work on our marketing and SEO helped our company, Cheapest Liquor, grow substantially and got our name out well before our launch. It's rare to find a group that's as passionate and knowledgeable as these guys. They've really helped our brand succeed and grow with their creative ideas and sharp SEO skills. Brendan's an amazing guy to work with. Highly recommended.

P

Pourya Balali – Cheapest Liquor

I’ve tried a few different social media marketing agencies online which are international, but after switching to Blufire they have been great and given me a very positive perspective on Australian marketing agencies, and the whole experience of working with them in person has been a lot nicer than online for me. They definitely have great communication and customer service in general. I’ve recently begun to profit with my business as this company offers very fair prices for their services, which is exciting. Thank you Blufire 🙂

L

Lawrence Dinh – HH Barbers

tALK tO OUR tEAM

What do we do as a Melbourne Digital Marketing Agency?

We perform. Plan and simple. That is how we build businesses.

Communicate Openly

It’s our philosophy that a digital marketing agency should be held to the same standards as any industry that has minimum regulation standards. For too long agencies have been abusing the power of not having to report to anyone besides the client meaning that businesses get taken for a ride.

 

At Blufire the solution is simple. Do what you say you are going to do, communicate what that looks like openly and take a proactive approach so that changes can be made on the go and adapt to an ever changing digital landscape.

Blufire is a marketing agency in Richmond that works with you.

At Blufire we believe in constant communication so that the feedback loop is short and we are able to adapt to what the marketing data is telling us. We do not wait until the end of the month to report on statistics that we have chosen specifically for you to see to make us look good. Working with you means we are able to jump into a meeting should you want to talk about something, or even jump on a call for an idea you had. We aren’t the set and forget type marketing agency. We do require your involvement.

Your success is our success and the opposite applies. We want you to be able to rely on Blufire for your digital marketing answers and guidance so that your business can exceed expectations with the right marketing partnership with Blufire.

A Richmond based digital marketing agency

More case studies

Australian Air Conditioning & Electrical

We generate over 200 monthly leads at $38.75 CPL

RainCo

We scaled the company 4x revenue in 4 months

Auto Comfort

Bought repair leads for $29.43 & recommended new business generation strategy (doubled organic referrals)

Coco Ribbon

How we grew conversion rates by 44%!

Latrobe Golf Park

Using Google Ads, we buy bookings for $7.47 each.

Vinos of Uruguay

We developed a comprehensive branding suite and brand book to initiate growth in the wine industry

Purest Solutions

Buying leads for $34.80 for a service costing $600 p.a

I heat & Cool

Generating over 250 months leads (100 phone calls monthly)!

Bistara Linen

We grew their revenue by 131% in under 3 months

Rappverse

Buying leads at $45.08 in the clothing manufacturing business!

We’re not just about

clicks & impressions

We want your marketing investment to lead to actual, measurable success.

We focus on generating leads and improving conversions by building strategies that meet your specific return on investment (ROI) goals.

No Lock-In Contracts

We are confident in our results and realistic with expectations. We don’t need to lock you in to year long contracts to help you.

Real-time reporting

Instant access to all your campaigns data. No doubts on how your marketing is tracking

Conversion rate & Brand Audit

Your campaigns are only as good as your branding and landing pages.

Check Out Our Case Studies

Case Studies

Let's craft a campaign that performs like these do

Client

LaTrobe Golf Park

Incease in growth
0 %
Roas
x
Cost per Lead (CPL)
$ 0
Monthly Budget
$ 0
What your first 90 days of digital marketing with us looks like

An engineered campaign - launch process designed to get results - fast.

01
PRE-START

Discover

Before you’ve decided to partner with us, we walk you through exactly what we think would be beneficial for your business with a full strategy presentation. This strategy is built in anticipation for you becoming a partner with Blufire and working to grow your business with us. The strategy includes where your business sits in the market and where your opportunities lie and how we can implement digital strategies to take advantage of those opportunities. The best part about this strategy is that it is yours to keep should you decide to wait or go somewhere else. Better to have the information than keep getting empty promises from marketing agencies.

02
WEEKS 1&2

Build

Once you have decided that we are the agency for you (which you are bound to do), we will begin with making sure we have access to all of the platforms that are relevant to the strategy (Google, Meta, Website). We then look to have a meeting that allows us to explain what the next month will look like and we get started on creating the content and graphics for the campaigns. Whether it’s SEO or Google Ads or Social Media Advertising, we will be in constant communication with you to make sure each step can be completed and we can get the work done in a timely manner.

03
WEEKS 3&4

Launch

Once we have built the campaigns and strategies out we will look to get approval for all work that has been done so that we are ready to launch the campaigns. From an ads perspective this would mean we have Google Ads running within the month and that the Social Media Advertising has already begun gathering data for our next steps.

04
WEEKS 5 & BEYOND

Growth

Once the campaigns are live, we start looking at the data and making changes so we can continually adapt to what the campaigns are telling us. This is an ongoing process which also requires us to be in contact with you ongoing so that changes don’t take a month to make. Instead we work fast and get to where the campaigns need to be quickly.

Get STARTED

Driving Growth For Brands & Business Online

Open communication

It seems like a simple aspect of our work but we make sure that we are communicating constantly and truthfully so that you have all the information available to make the best decisions for your marketing efforts. Money and all.

Always Efficient

Work fast, work smart. We will always address issues straight away and communicate changes we think are needed with you almost immediately. Why wait for the monthly meeting when changes can happen right away.

Innovative Tech

The landscape for digital marketing is constantly changing so we keep up to date on the latest in innovation across the industry so our service is market leading. We will also guide you on the best practices for your business so that all aspects of your business can keep up with the innovation occurring daily.

A slice of our digital marketing solutions & tactics

Tools we use to create success campaigns for your business

SEO Services

Using tools such as SEMrush allows us to research the digital landscape in relation to your website and create a SEO strategy that is relevent for the business model and for the website.

Conversion Rate Optimisation

Using tools such as Illustrator or Figma we design landing pages that are made to convert and increase the leads and/or sales for your business

Google Advertising

Using the Google Ads platform we are able to see all the data relevant to keywords being used in our campaigns and the appropriate tracking so that each lead/sale that comes from Google Ads is properly attributed.

Social Media Ads

With a mix of graphic design and data analytics, our team uses the Meta ads platform to get your brand out there promoting services/products. Whether it's video or graphics, meta has the answer

Data Analytics Consulting

Our team also has an expertise in data analytics to consult on specific digital problems that keep your business from growing or using other platforms like Google Ads

User Generated Content

UGC videos are a strong avenue for promoting your products and create a sense of social proof that an audience might be looking for and therefore increase your brand's visibility and potential for converting.

Our recent projects

Turn Your Data Into Your

Digital Superpower

We recognise the power of intelligent analysis in crafting successful compaigns.

We recognise the power of intelligent analysis in crafting successful compaigns.

Tailored Retargeting

We are confident in our results and
realistic with expectations. We don’t need to lock you in to year long contracts to help you

Leveraging Customer Data

Instant access to all your campaigns data. No doubts on how your marketing is tracking

Continuous A/B Testing

Your campaigns are only as good as your branding and landing pages.

Get STARTED

LET’s Build Your Business Success Story.

Our clients attain exceptional results & outstanding ROI’s. Our goal is to utilise digital marketing services to boost your brand and reach audiences that convert to sales.

have a question on digital marketing?

FAQ’S

Blufire offers a range of digital marketing solutions in Richmond that allows us to help grow and build marketing strategies that are specific to your business model. This approach of SEO, Google Ads and Social Media all from our offices in Richmond allow us to create a truly comprehensive approach. This also includes any digital issues that your business might be facing such as data analytics or lack of social proof through UGC videos and landing page designs to increase CRO. Whatever your problem, we believe we can find the solution that is right for your business.

Our holistic approach ensures that businesses have all the tools they need for a strong online presence.

Working with Blufire isn’t a set and forget process. We want to work with business owners and decision makers that truly want to grow and invest both time and money in reaching more people. This is due to a belief in their product/service as well as a belief in Blufire, being the right digital marketing agency for you.

We’ve worked with diverse clients, helping them achieve digital success tailored to their unique objectives and challenges.

At Blufire, we prioritise transparency, results, and personalised strategies that are relevant to your business model to give your business the best chance of success while you partner with the number 1 digital marketing agency in Richmond.

With a track record of satisfied clients and innovative solutions, our dedicated team ensures that your business stands out in the digital realm, driving growth and enhancing engagement.

We employ data-driven methods, leveraging analytics and insights to craft and refine our strategies. 

We listen to you, how you understand your business so that we can understand how to create a strategy that works for you.

Regular monitoring, feedback loops, and staying updated with industry trends ensure that our solutions remain effective and ahead of the curve.

Whether it’s post-launch website support, ongoing marketing campaigns, or any other service, our team remains committed to offering continued support and ensuring your digital strategies remain effective.

The support never really stops at Blufire. Just because we are a marketing agency in Richmond that does not mean we stay there. You can call us anytime or we can come to you when it best suits you. Whether it’s post-launch website support, ongoing marketing campaigns, or any other service, our team remains committed to offering continued support and ensuring your digital strategies remain effective.

Digital marketing encompasses all marketing efforts that use electronic devices or the internet. While traditional marketing focuses on channels like print, radio, TV, and billboards, digital marketing leverages platforms such as search engines, social media, email, and websites to connect with current and prospective customers.

In today’s digital age, a significant portion of consumers are online. Digital marketing allows businesses to reach their audience where they spend much of their time, offering precise targeting, measurable results, and often a higher ROI compared to traditional methods.

The ideal channels depend on your business objectives, target audience, and resources. It’s vital to understand where your audience spends time online and what your primary goals are—whether it’s brand awareness, lead generation, or sales—to determine the most effective channels.

90 days of digital marketing with us looks like

An engineered campaign-launch process designed to get results- fast.

01
PRE-START

Discover

Before you’ve decided to partner with us, we walk you through exactly what we think would be beneficial for your business with a full strategy presentation. This strategy is built in anticipation for you becoming a partner with Blufire and working to grow your business with us. The strategy includes where your business sits in the market and where your opportunities lie and how we can implement digital strategies to take advantage of those opportunities. The best part about this strategy is that it is yours to keep should you decide to wait or go somewhere else. Better to have the information than keep getting empty promises from marketing agencies.

02
WEEKS 1&2

Build

Once you have decided that we are the agency for you (which you are bound to do), we will begin with making sure we have access to all of the platforms that are relevant to the strategy (Google, Meta, Website). We then look to have a meeting that allows us to explain what the next month will look like and we get started on creating the content and graphics for the campaigns. Whether it’s SEO or Google Ads or Social Media Advertising, we will be in constant communication with you to make sure each step can be completed and we can get the work done in a timely manner.

03
WEEKS 3&4

Launch

Once we have built the campaigns and strategies out we will look to get approval for all work that has been done so that we are ready to launch the campaigns. From an ads perspective this would mean we have Google Ads running within the month and that the Social Media Advertising has already begun gathering data for our next steps.

04
WEEKS 5 & BEYOND

Growth

Once the campaigns are live, we start looking at the data and making changes so we can continually adapt to what the campaigns are telling us. This is an ongoing process which also requires us to be in contact with you ongoing so that changes don’t take a month to make. Instead we work fast and get to where the campaigns need to be quickly.