Interos.ai is a global supply chain risk intelligence SaaS platform servicing enterprise organisations. As a high-ticket, long deal-cycle product, acquisition required precision across global Paid Search, LinkedIn, and SEO.
Scope of work
Paid Search, Paid Social, Enterprise ABM, SEO, and LLM visibility strategy
Core keywords such as supply chain risk management software operate in an aggressive auction landscape, often exceeding $30–$60 CPC.
Initial LinkedIn ads mirrored competitor styling and failed to show the product, resulting in lower CTR and inflated CPCs.
SEO gains were possible, but required structural optimisation and forward-looking LLM alignment to capture evolving search behaviour.
How we built a global enterprise acquisition system.
Initial campaigns showed higher CPC and lower CTR due to abstract messaging.
We validated that the market wanted to see the product interface. Once product visuals were introduced, CPC dropped materially on LinkedIn.
We layered:
This created both awareness and measurable lead capture aligned to enterprise buying journeys.
Google Ads were structured around extremely specific high-intent queries including SCRM, supply chain risk intelligence, and supply chain risk management software.
We achieved:
CPC reduced to $3.84 in the second half of optimisation, down nearly 66%.
In a competitive SaaS landscape, cost control while maintaining impression share creates structural leverage.
Homepage and structural adjustments delivered a 46% increase in page one ranking keywords and a 102% increase in overall keyword appearances.
YoY data confirmed a 118.85% increase in non-branded impressions and a 21.66% improvement in average position.
Strategic landing pages were deployed to capture high-intent organic traffic, effectively extending paid budget efficiency by absorbing clicks that would otherwise cost $60+ per visit.
We implemented llms.txt and began tracking AI search inclusion.
Early monitoring shows 20–40% visibility across AI-driven search results for core terms.
This positions Interos ahead of competitors in emerging answer-engine environments.
Enterprise SaaS growth is not built on brand alone. Expanding non-branded visibility increases addressable demand and reduces reliance on brand-driven traffic. Combined with high-intent search capture and LinkedIn optimisation, this created a controllable acquisition framework rather than isolated campaign spikes.
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From 157 to 356 in 18 months.
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From 1,350 to 2,633 monthly clicks.
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A high-demand category keyword (~6,500 searches/month).
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Collections created for demand capture.
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Internal linking designed to rank subcategories.
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Prioritised pages based on product performance.
Director of Demand Gen
