Privacy Policy

This privacy policy details how BluFire collects, uses, and protects your personal information when using our website, www.blufire.com.au. It also outlines the choices you have regarding the use of your personal information and how you can access and update this information.

Personal Information Collection and Usage
We may collect the following personal information from you:

1. Contact Information: name, email address, mailing address, phone number
2. Billing Information: credit card number, billing address
3. Unique Identifiers: username, account number, password
4. Preferences Information: product wish lists, order history, marketing preferences
5. Business Information: company name, company size, business type
6. Demographic Information: age, education, gender, interests, zip code

We also may gather information about your computer, such as your IP address, browser type, referring/exit pages, and operating system.

We use this information to:

• Fulfill and confirm your order
• Assess your business needs and recommend suitable products
• Provide requested product or service information
• Send product updates or warranty information
• Address customer service requests
• Manage your account
• Send newsletters and marketing communications
• Respond to your inquiries and concerns
• Enhance our website and marketing strategies
• Conduct research and analysis
• Personalize content based on your interests

Opt-Out Options
To stop receiving newsletters or marketing emails, follow the unsubscribe instructions included in these emails or contact us at info@blufire.com.au.

Information Sharing
We only share your personal information with third parties as outlined in this privacy policy. We do not sell your personal information to third parties.

We may share your personal information with companies that provide services to support our business activities, such as shipping your order or providing customer service. These companies may only use your personal information as necessary to offer these services to us.

We may also disclose your personal information:

• As required by law (e.g., to comply with a subpoena or legal process)
• When we believe disclosure is necessary to protect our rights, your safety, or the safety of others
• In cases of fraud investigation or in response to a government request
• If BluFire undergoes a merger, acquisition, or sale of assets, in which case you will be notified via email and/or a prominent notice on our website regarding any changes in ownership or uses of your personal information, as well as any choices you may have
• To any other third party, but only with your prior consent

Cookies and Tracking Technologies
We may use cookies to remember your preferences and profile information. Cookies are also used to collect general usage and volume statistical data, excluding personal information.

Web Beacons
Web beacons (e.g., single-pixel gifs) are used in conjunction with cookies to analyze how our website is used and to monitor the effectiveness of our customer communications and marketing campaigns. Web beacons may also be set by our third-party partners to compile aggregated statistics on website usage.

Links to Other Websites
Our website contains links to other websites with different privacy practices. We encourage you to read their privacy policies before providing your personal information.

Security
We employ industry-standard practices to protect your personal information during transmission and upon receipt. However, no method of electronic transmission or storage is 100% secure. If you have any questions about our security measures, contact us at info@blufire.com.au.

When making a purchase, our shopping cart provider’s privacy policy and security practices will also apply to your information. We encourage you to read their privacy policy before providing your information.

Data Retention
We will retain your information as long as your account is active or as needed to provide you with services. To cancel your account or request that we no longer use your information to provide services, contact us at info@blufire.com.au. We will retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

Additional Policy Information
Our website includes widgets, which are interactive mini-programs providing specific services from another company. These widgets may collect personal information, such as your email address, and may set cookies to function properly. The information collected by these widgets is governed by the privacy policy of the company that created them.

Our website features publicly accessible blogs or community forums. Be aware that any information you provide in these areas can be read, collected, and used by others who access them.

Updating Your Personal Information
To review and update your personal information, ensuring its accuracy, contact us at info@blufire.com.au.

Privacy Policy Updates
We may update this privacy policy to reflect changes in our information practices. In the event of any material changes, we will notify you by email (sent to the address specified in your account) or through a notice on our website before the changes become effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Information
If you have any questions or concerns about this privacy policy, please contact us:
BluFire
117/678 Victoria Street
Richmond, VIC, 3121
Email: info@blufire.com.au