We were introduced to autocomfort to help build them a website, with the intention of running google ads to the website following completion. Auto Comfort specialises in sunroof repairs, truck cooling systems, and commercial vehicle upholstery. Located in Melbourne, their goal with Google Ads is to enhance their online visibility, attract more local customers, and increase service bookings by targeting specific automotive needs within Melbourne.
Part of the goal of website development is to reduce number of calls, and improve booking through an online system. This has definitely helped the team focus more on service output, rather than being on the phone calling new potential work.
Autocomfort wanted to reduce their total time spent on the phone by utilizing better website mechanisms such as automated lead forms. Our team worked to put this together, launching it in conjunction with specific landing pages for key services.
The next challenge was finding the best methods through Google ads to find the right audience in quite a niche market. With little search volume, we had to be specific about how to best target and what area is best so we do not waste clicks on searches where more local repair shops will win the work instead.
Autocomfort came to us looking to improve their bookings for sunroof repair, to fill their pipeline for their repairs team. We decided Google Ads will be the best avenue for this, instantly creating ads to target people looking to fix their sunroof due to various issues.
We recommended to Autocomfort to change their business model and to inspect vehicles for free, then quote after. As a result this has greatly changed their business, resulting in many more people coming through the door and sales filling up rapidly. We are generating AutoComfort 3-5 leads daily, completely filling their pipeline with great, quality sales.
Daily qualified calls
What we noticed in the industry was that there were very few competitors, and all had very poor landing page experiences. We decided it will be best to design a simple, yet highly informative landing page to address all potential questions and to include pricing for the average job.
The client informed us that there are many reasons why people come in for a repair, and this differs seasonally due to different needs. We created different repair categories and pushed this into the market, with the goal of finding people that eed a specific repair, so they are faced with very relevant ad copy.
We had to do a lot of optimisation to get the ads to where they are now, generating 3-5 leads per day. We originally had only 1 every few days. We had to fix this through varying strategies of different campaign structure to find the easiest way for people to call. We also used heat mapping software to adjust content on the site to boost conversion rates!
These guys just finished re-developing our whole website including a new online appointment system. They are extremely thorough and does not miss! The Google Ads are working extremely well, gneerating plenty of calls every day! If you’re looking to boost your businesses online profile, whether its marketing or web development, don’t go past Blufire!
After continual optimisation, we were able to get the ad account to over 20 leads weekly, resulting in massive increases in work for the business, filling their pipeline and pumping sales through!
If you have a business and need the phone to ring more, reach out to us today. We are more than happy to help and grow your business!