Google Display Ads are ad slots that appear across a vast network of websites, apps, and videos through the Google Display Network. They use images and video to gain user interaction, with complex contextual targeting, audience targeting, and automated placements to reach specific demographics and interests. This form of advertising is primarily used for increasing brand awareness and engagement by displaying ads to users as they surf other websites.
The Normal Human Response
Google Display Ads are the ads you see on websites, apps, and YouTube videos and show content that you have searched for and seen previously. They are meant to catch your attention and are shown based on what you’re interested in and where you are online. These ads help brands get noticed by people as they browse the internet.
Case Studies
We used display ads to crush Google Ads for Rainco
Google Display ads allow you to be seen in other websites and YouTube videos that target your audience indirectly.
They make sure you appear in other online settings and continuously retarget your audience based on the past searches and demographic targeting.
Our on-page SEO include:
The Google display ads include in depth research into your business the keywords that will gain the most amount of traffic and return. The initial research gives us a platform to build out a strong search ad that is specific to your audience. We then build strong creatives that will capture the attention of your audience and demographic to drive clicks to your website.
Our Google Ads specialist will dive into market research, competitor evaluation, data analysis and identifying where your business sits in the digital space.
Following in-depth research, we review the keywords with search volume and make sure the ads that we create are highly relevant to your audience and will drive the appropriate traffic to your website.
Graphic Design
Our team will develop creatives that are in line with the goals of your business and work towards the ultimate goal whether it be sales or leads.
This ensures that your website not only ranks higher on search engines but also genuinely connects with and engages your target audience.
Continuous Optimisation
Once the ads are live we begin to look at optimising the ads so that the ads budget is being spent optimally and change the creatives where needed.
â– Expertise, â– Trustworthiness,
This means high-quality content written by professionals while linking to authoritative sources, and including trust signals like customer testimonials and secure payment options.
The goal = appeal to search engines and build genuine trust and credibility with your visitors.
How Does Google Display Ads Help with
Business Growth?
Display ads allow you to skip the SEO rankings and pay for ads to be shown through the Google display network. While this does come at a cost you can drive traffic for specific keywords and demographic targeting to your website that will drive more leads and sales.
We believe that everyone has a right to quality service when it comes to an agency spending your money on ads. So please reach out and talk to us about what would be best for you.