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Shopping Ads on Google

Google Shopping Advertising

With billions searching everyday, Google shopping ads are a great way to increase your reach on Google.

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Google Ads Agency Melbourne

What Are

Google Shopping Ads

The Technical Response

Google Shopping Ads are product-based advertisements that appear on Google search results and the Google Shopping tab. They showcase product images, prices, and the business name. They work by utilising data from a merchant’s product feed to match relevant search queries. These ads use Google’s algorithms to target potential customers based on their search intent and shopping behaviour.

The Normal Human Response

Google Shopping Ads are the product ads you see on Google search and the Shopping tab. They show information that is stored on Google from your website and match the search terms you use. These ads help get your products in front of people who are looking to buy, sending them straight to your store.

Case Studies

Using Shopping Ads to grow Cheapest Liquor into a market leader

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Client

Cheapest Liquor

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ROAS
0
Cost per Sale
$ 0
Clicks
0 K
Campaign Cost
$ 0 k
HOME PAGE EXPERIMENTATION
Shopping Ads Richmond

What is involved in creating Google Shopping Ads?

Google Shopping ads allow you to show your products on Google search results directly to drive traffic to those specific web pages.

Creating Google Shopping Ads involves setting up a detailed product feed in Google Merchant Center with all necessary product information. Next, we create a shopping campaign in Google Ads, setting your budget, bid strategy, and targeting options. Finally, we continuously monitor and optimise your ads by adjusting bids, refining the product feed, and analysing performance data to improve results and drive sales.

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Our expert Google Ads Strategy

Why Our Google Ads Strategy Crushes Competitiors

Set up Merchant Centre

Creating Google Shopping Ads involves setting up a detailed product feed in Google Merchant Center, which includes all necessary product information such as titles, descriptions, images, prices, availability, and unique identifiers such as SKUs. This product feed acts as a data source that Google uses to match your products with relevant search queries.

Keyword & In-depth market research

Our Google Ads specialist will dive into market research, competitor evaluation, data analysis and identifying where your business sits in the digital space.

Following in-depth research, we review the keywords with search volume and make sure the ads that we create are highly relevant to your audience and will drive the appropriate traffic to your website.

Continuous Optimisation

Once the ads are live we begin to look at optimising the ads so that the ads budget is being spent optimally and change the creatives where needed.

How Does Google Shopping Ads Help with

Leads and Sales?

Shopping ads allow you to skip the SEO rankings and pay for ads to be shown from Google search results and shopping tab with your products showing directly to your audience. While this does come at a cost you can drive traffic for specific keywords to your website that will drive more sales.

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Google Ads Services Melbourne

We Will Give You

Google Ads

We believe that everyone has a right to quality service when it comes to an agency spending your money on ads. So please reach out and talk to us about what would be best for you.

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Our nice SEO specialists

Our Melbourne SEO Services

On -Page SEO

Blufire generates high quality traffic that actually converts into genuine sales & leads.

This focuses on optimising individual web pages through elements like titles, headin and content to improve search engine rankings. Effective On-Page SEO makes it easier for search engines and users to understand what each page is about.

Off -Page SEO

Blufire generates high quality traffic that actually converts into genuine sales & leads.

This focuses on optimising individual web pages through elements like titles, headin and content to improve search engine rankings. Effective On-Page SEO makes it easier for search engines and users to understand what each page is about.

Technical SEO

Blufire generates high quality traffic that actually converts into genuine sales & leads.

This focuses on optimising individual web pages through elements like titles, headin and content to improve search engine rankings. Effective On-Page SEO makes it easier for search engines and users to understand what each page is about.

Local SEO

Blufire generates high quality traffic that actually converts into genuine sales & leads.

This focuses on optimising individual web pages through elements like titles, headin and content to improve search engine rankings. Effective On-Page SEO makes it easier for search engines and users to understand what each page is about.

International SEO

Blufire generates high quality traffic that actually converts into genuine sales & leads.

This focuses on optimising individual web pages through elements like titles, headin and content to improve search engine rankings. Effective On-Page SEO makes it easier for search engines and users to understand what each page is about.

Words from our Valued Clients

from 21 clients on Google

The team at Blufire have been GREAT to deal with! Responsive, professional, friendly and communicative, they provide great insights into digital marketing and real results! Having worked with them for about year with our Social Media marketing, Google AdWords and SEO, I highly recommend Blufire for your digital marketing needs! The previous company we dealt with who are one of the biggest in Australia were not only slow to respond and make changes, but were not bringing nearly the same sort of results that Blufire do! If you want well thought out, targeted digital marketing to improve the volume and/or quality of your leads, I highly recommend Brendan, Cameron and the team from Blufire!

Ho N

Amazing people to work with, very friendly and helpful. Couldn’t recommend enough!

Ben Tesoriero

Blufire have been absolutely amazing, they’ve gone above and beyond to provide my company with the it’s marketing needs. And with the most friendly, attentive customer service. Highly recommend!!

Andre Farnan-Aarons

Cameron, Brendan and the team at Blufire did an excellent job on refeshing and modernising UCS Group’s website. They are now running SEO for us, and we are happy with the improved performance from our new website. I found their industry knowledge to be helpful in determining the most cost effective and contemporary approaches to use.

Stephen Ellich

I’ve tried a few different social media marketing agencies online which are international, but after switching to BluFire they have been great and given me a very positive perspective on Australian marketing agencies, and the whole experience of working with them in person has been a lot nicer than online for me. They definitely have great communication and customer service in general. I’ve recently begun to profit with my business as this company offers very fair prices for their services, which is exciting. Thank you BluFire 🙂

Lawrence Dinh - HH Barbers

The Blufire team and their amazing work on our marketing and SEO helped our company, Cheapest Liquor, grow substantially and got our name out well before our launch. It’s rare to find a group that’s as passionate and knowledgeable as these guys. They’ve really helped our brand succeed and grow with their creative ideas and sharp SEO skills. Brendan’s an amazing guy to work with. Highly recommended.

Pourya Balali - Cheapest Liquor

Cameron, Brendan and the team at Blufire did an excellent job on refeshing and modernising UCS Group’s website. They are now running SEO for us, and we are happy with the improved performance from our new website. I found their industry knowledge to be helpful in determining the most cost effective and contemporary approaches to use.

Stephen Ellich

Cameron, Brendan and the team at Blufire did an excellent job on refeshing and modernising UCS Group’s website. They are now running SEO for us, and we are happy with the improved performance from our new website. I found their industry knowledge to be helpful in determining the most cost effective and contemporary approaches to use.

Australian Air Conditioning & Electrical

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