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Search Engine Optimisation in Richmond

Technical SEO

Improve your search engine ranking using technical SEO changes to create a better experience for your customers.

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SEO marketing services

What is

Technical SEO?

The Technical Response

Technical SEO involves optimising your website’s backend elements to achieve higher search rankings and increased relevant traffic. This includes improving site speed, mobile responsiveness, XML sitemaps, structured data, and ensuring proper indexing and crawlability by search engines. These factors are crucial for enhancing user experience and are all within the website owner’s control.

The Normal Human Response

Imagine setting up the infrastructure of your house, like plumbing and electrical circuits, to ensure everything functions perfectly. Technical SEO is similar but for your website. It focuses on optimising the behind-the-scenes elements, such as site speed, mobile-friendliness, and crawlability, so that visitors (and Google) can access and navigate your site seamlessly. This improves user experience and increases your chances of ranking higher in search results.

Case Studies

We use technical restructuring to grow AACAE's SEO performance

View all case studies

Client

Australian Air Conditioning And Electrical

View This Case Studies

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Technical SEO Services

What Techniques Are Involved In technical Seo?

Technical SEO builds the correct foundation for any strong SEO campaign.

Our technical SEO services ensure that your website is best prepared for search engines to show you to relevant search queries!

Our technical SEO services include optimising your website’s infrastructure and backend elements to improve its performance and visibility. We enhance site speed, ensure mobile responsiveness, and create XML sitemaps for better indexing.

Our efforts focus on fixing crawl errors, optimising robots.txt files, and implementing structured data to help search engines understand your content better. We also ensure your website’s security with HTTPS and improve the overall user experience by addressing technical issues that could impact your search rankings.

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Our Expert SEO Strategy

Why Our SEO Strategy Crushes Competitiors

Keyword & In-Depth Market Research

Our SEO specialists excel in market research, competitor evaluation, data analysis, and identifying marketplace opportunities.
Following in-depth research, we compile a list of keywords tailored for your content to enhance its visibility on Google and achieve the exposure you desire.

Technical SEO Correction

We delve deep into formulating strategies tailored specifically for your site.

Data-driven, we:

■ fine-tune content,
■ enhance user experience, and
■ optimise performance metrics

This ensures that your website not only ranks higher on search engines but also genuinely connects with and engages your target audience.

Growing On-Page Brand Authority

To solidify your on-page brand authority, we apply the E-A-T methodology, focusing on

■ Expertise,
■ Authoritativeness, and
■ Trustworthiness,

This means high-quality content written by professionals while linking to authoritative sources, and including trust signals like customer testimonials and secure payment options.
The goal = appeal to search engines and build genuine trust and credibility with your visitors.

How Does Technical SEO Help with

Organic Rankings?

Technical SEO allows Google to view your website easier and encourage your website to rank faster.

The changes you make from a technical standpoint aren’t seen by your average user but instead are registered on the search engine level as to the ease of scrolling and recognition from search engines such as Google.

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Technical SEO in Melbourne

We Will Give You

SEO Audit

We believe that everyone has the ability to do SEO and with a little information they can. Where we come in is providing the solutions for SEO that aren’t as easy and a simple SEO audit won’t fix.

On - Page SEO Off- Page SEO Technical SEO Local SEO International SEO
On - Page SEO Off- Page SEO Technical SEO Local SEO International SEO

Our nice SEO specialists

Our Melbourne SEO Services

On -Page SEO

Blufire generates high quality traffic that actually converts into genuine sales & leads.

This focuses on optimising individual web pages through elements like titles, headin and content to improve search engine rankings. Effective On-Page SEO makes it easier for search engines and users to understand what each page is about.

Off -Page SEO

Blufire generates high quality traffic that actually converts into genuine sales & leads.

This focuses on optimising individual web pages through elements like titles, headin and content to improve search engine rankings. Effective On-Page SEO makes it easier for search engines and users to understand what each page is about.

Technical SEO

Blufire generates high quality traffic that actually converts into genuine sales & leads.

This focuses on optimising individual web pages through elements like titles, headin and content to improve search engine rankings. Effective On-Page SEO makes it easier for search engines and users to understand what each page is about.

Local SEO

Blufire generates high quality traffic that actually converts into genuine sales & leads.

This focuses on optimising individual web pages through elements like titles, headin and content to improve search engine rankings. Effective On-Page SEO makes it easier for search engines and users to understand what each page is about.

International SEO

Blufire generates high quality traffic that actually converts into genuine sales & leads.

This focuses on optimising individual web pages through elements like titles, headin and content to improve search engine rankings. Effective On-Page SEO makes it easier for search engines and users to understand what each page is about.

On -Page SEO

Blufire’s on-page seo services include optimisation of website content and structure to improve usability and visibility on search engines. We make sure that your website is optimised for keywords, meta tags, and high quality content. We also look at site speed, mobile-friendliness and user experience overall. All of this is with the goal in mind of making your website rank higher for relevant keywords.

Off -Page SEO

Blufire’s off-page SEO services have the goal of increasing your website’s authority and representation. We do this by making sure your website is linking to reputable websites suggesting you are a leader in your field. This is then helped by increasing your social media presence, creating content for your website to demonstrate knowledge in the field you specialise in while also making sure your website is present on relevant directories either for your area of your industry.

Technical SEO

Blufire’s technical SEO services ensure your website meets the technical requirements of modern search engines (mainly Google), optimising the backend structure. We conduct audits to identify and fix issues related to site speed, crawlability, and indexing. Additionally, we implement structured data markup to enhance search engine understanding of your site content. These efforts improve your site’s overall performance, helping search engines to effectively index and rank your web pages.

Local SEO

Blufire’s local SEO services help your business stand out in local search results and attract more customers from your service area. We optimise your Google My Business profile, ensuring your business information is accurate and up-to-date and that you have been adding Google reviews while also replying to and interacting with current reviews.. Additionally, we create location-specific content and secure local citations and backlinks. By enhancing your local presence, we help you connect with more nearby customers and drive local traffic to your site.

International SEO

Blufire’s international SEO services are designed to improve your website’s visibility and ranking in different countries and languages. With each website needing an individual strategy we take the time to understand what your goal is from a digital perspective. We optimise your site for multiple regions and languages, ensuring it is accessible and relevant to a global audience. These strategies help you expand your reach and attract a diverse international audience.

Words from our Valued Clients

from 21 clients on Google

The team at Blufire have been GREAT to deal with! Responsive, professional, friendly and communicative, they provide great insights into digital marketing and real results! Having worked with them for about year with our Social Media marketing, Google AdWords and SEO, I highly recommend Blufire for your digital marketing needs! The previous company we dealt with who are one of the biggest in Australia were not only slow to respond and make changes, but were not bringing nearly the same sort of results that Blufire do! If you want well thought out, targeted digital marketing to improve the volume and/or quality of your leads, I highly recommend Brendan, Cameron and the team from Blufire!

Ho N

Amazing people to work with, very friendly and helpful. Couldn’t recommend enough!

Ben Tesoriero

Blufire have been absolutely amazing, they’ve gone above and beyond to provide my company with the it’s marketing needs. And with the most friendly, attentive customer service. Highly recommend!!

Andre Farnan-Aarons

Cameron, Brendan and the team at Blufire did an excellent job on refeshing and modernising UCS Group’s website. They are now running SEO for us, and we are happy with the improved performance from our new website. I found their industry knowledge to be helpful in determining the most cost effective and contemporary approaches to use.

Stephen Ellich

I’ve tried a few different social media marketing agencies online which are international, but after switching to BluFire they have been great and given me a very positive perspective on Australian marketing agencies, and the whole experience of working with them in person has been a lot nicer than online for me. They definitely have great communication and customer service in general. I’ve recently begun to profit with my business as this company offers very fair prices for their services, which is exciting. Thank you BluFire 🙂

Lawrence Dinh - HH Barbers

The Blufire team and their amazing work on our marketing and SEO helped our company, Cheapest Liquor, grow substantially and got our name out well before our launch. It’s rare to find a group that’s as passionate and knowledgeable as these guys. They’ve really helped our brand succeed and grow with their creative ideas and sharp SEO skills. Brendan’s an amazing guy to work with. Highly recommended.

Pourya Balali - Cheapest Liquor

Cameron, Brendan and the team at Blufire did an excellent job on refeshing and modernising UCS Group’s website. They are now running SEO for us, and we are happy with the improved performance from our new website. I found their industry knowledge to be helpful in determining the most cost effective and contemporary approaches to use.

Stephen Ellich

Cameron, Brendan and the team at Blufire did an excellent job on refeshing and modernising UCS Group’s website. They are now running SEO for us, and we are happy with the improved performance from our new website. I found their industry knowledge to be helpful in determining the most cost effective and contemporary approaches to use.

Australian Air Conditioning & Electrical

Our Services

Other Services We Recommend

We offer a variety services to businesses to propel growth

On-page SEO

Rank for those keywords that drive relevant customers to your website.

Off-page SEO

Build authority on search engines and increase your rankings to beat your competitors online.

Local SEO

Reach the local area you service on Google and make sure they know who to turn to when they need your services.