Technical SEO involves optimising your website’s backend elements to achieve higher search rankings and increased relevant traffic. This includes improving site speed, mobile responsiveness, XML sitemaps, structured data, and ensuring proper indexing and crawlability by search engines. These factors are crucial for enhancing user experience and are all within the website owner’s control.
Imagine setting up the infrastructure of your house, like plumbing and electrical circuits, to ensure everything functions perfectly. Technical SEO is similar but for your website. It focuses on optimising the behind-the-scenes elements, such as site speed, mobile-friendliness, and crawlability, so that visitors (and Google) can access and navigate your site seamlessly. This improves user experience and increases your chances of ranking higher in search results.
Technical SEO builds the correct foundation for any strong SEO campaign.
Our technical SEO services ensure that your website is best prepared for search engines to show you to relevant search queries!
Our technical SEO services include optimising your website’s infrastructure and backend elements to improve its performance and visibility. We enhance site speed, ensure mobile responsiveness, and create XML sitemaps for better indexing.
Our efforts focus on fixing crawl errors, optimising robots.txt files, and implementing structured data to help search engines understand your content better. We also ensure your website’s security with HTTPS and improve the overall user experience by addressing technical issues that could impact your search rankings.
We delve deep into formulating strategies tailored specifically for your site.
Data-driven, we:
â– fine-tune content,
â– enhance user experience, and
â– optimise performance metrics
This ensures that your website not only ranks higher on search engines but also genuinely connects with and engages your target audience.
To solidify your on-page brand authority, we apply the E-A-T methodology, focusing on
â– Expertise,
â– Authoritativeness, and
â– Trustworthiness,
Technical SEO allows Google to view your website easier and encourage your website to rank faster.
The changes you make from a technical standpoint aren’t seen by your average user but instead are registered on the search engine level as to the ease of scrolling and recognition from search engines such as Google.
We believe that everyone has the ability to do SEO and with a little information they can. Where we come in is providing the solutions for SEO that aren’t as easy and a simple SEO audit won’t fix.
