We have worked with Bistara Linen for quite some time, helping build a strong customer base to build into a larger competitor in the Australian and New Zealand market. Bistara Linen came on board with us, with us delivering market strategy and paid ads on both Meta and Google. Midway through last year we recommended a product page redesign, which caused massive increases to sales, supporting business growth.
Since joining, we have recently been smashing records for Bistara Linen, reaching insane sales goals through very specific market strategy. We were told by them that they need to reach a specific figure each month to receive external funding, not only did we hit it, we doubled it!
Bistara Linen had very little social proof going into a market with businesses that have plenty of social proof. To begin, we decided that product placement from a price perspective will be essential. Considering Australia is currently in a cost-of-living situation, we decided to price as a mid range alternative, with premium branding will be the best positioning for Bistara Linen.
We use Social Media ads for Bistara Linen to sell the lifestyle of how it feels to sleep in their bed linen. We have created plenty of ads targeting a range of different demographics & offers. We constantly test different ads to find what works best, once he honed in on strong performing creatives, we scaled accordingly, resulting in a strong ROAS.
We have used Google Ads for Bistara Linen whenever we have a sale on. Through testing, we found that running ads on Google without a product sale running is not the best way to allocate budget, and it is better to be reallocated to social ads. This is due to the large competitive landscape. We use Google Ads as a tool when sales are on, and this has been great to hit the market well and gain sales quickly.
After running paid ads for some time with Bistara Linen, we noticed that their add to cart rates and conversion rates are low, and could be doing much better against market expectations. We went ahead and created a new product page, targeting hypoallergenic people. This worked well, boosting conversion rates by 592% for this product range!
We began by running paid traffic tests on both Meta and Google platforms to identify the best-performing channels for Bistara Linen. Using heat mapping and session traffic analysis, we pinpointed key areas for improvement on the product pages and optimized ad placements to maximize engagement and conversions.
We tested new lifestyle content to ensure it resonated with the target audience. Additionally, we redesigned the product pages to better highlight the hypoallergenic benefits, leading to a significant increase in conversion rates.
After identifying high-performing creatives, we scaled our ad campaigns to reach a broader audience. We collaborated with influencers and UGC creators to generate authentic content, building social proof and trust. This comprehensive strategy resulted in an impressive ROAS and substantial revenue growth for Bistara Linen.
Working with BluFire, Bistara Linen achieved remarkable growth in both revenue and conversion rates. Our paid traffic testing and strategic optimizations resulted in a 131% increase in total revenue. The creative refinement and product page redevelopment led to a 592% improvement in conversion rates, while our ad scaling and UGC content push delivered a ROAS of 7.87 and a cost per sale of $48.70, ensuring sustained business growth and enhanced market presence.
We work with businesses like Bistara Linen everyday, achieving incredible results. Reach out to us today!