Cheapest Liquor emerges as a fresh contender in the liquor industry, offering an online solution with fast delivery to the sector. Cheapest Liquor provides low cost alcohol, with quick delivery, to shift how the industry currently operates.
Cheapest Liquor has introduced a “Sip Saver’s” membership to provide further discounts to their product range, providing a unique approach to access cheaper alcohol in a cost-of-living
environment.
Cheapest Liquor is fast growing, smashing KPI’s monthly and continuing to expand. We have partnered with Cheapest Liquor to provide a range of services that has help Cheapest Liquor grow to become an industry disruptor.
Cheapest Liquor came on board prior to launch, with the aim of making a large dent on launch day within the liquor industry. We were faced with two challenges. One; making a successful launch for Cheapest Liquor to set a baseline of consistent sales. Two; continuing to grow their sales to achieve continuous growth for the brand & make an impact in the liquor market.
This endeavor required a meticulous approach, balancing technical know-how with market insights, to position Cheapest Liquor effectively among established competitors.
We ran ads across both Facebook and Instagram, with the intention of presenting the unique difference between Cheapest Liquor and other competitors.
Our Social Media goal was to draw attention in the market using trending ad types, to improve overall visibility and drive brand recognition. We started social media ads a few months in with Cheapest Liquor, mainly focusing on Google Ads prior.
Social media ads used new articles, direct competitor call outs & clear message targeting as a method of drawing in clicks. This definitely worked, boasting an 9.67% engagement rate across social media, driving attention and more searches for the brand.
Google ads have proven to be a large driver for Cheapest Liquor. Generating incredible returns.
Once Cheapest Liquor launched, we started Google Ads for them. Since they do not have the budget of the biggest players in the market, it was essential to analyse and dive deep into category segmentation & location targeting. We found targeting a more specific location made a huge difference to results.
We have continued to optimise their ad campaign and find better ways to improve returns, along with a scaling approach in place to continue to build their sales figures.
Conversion rate optimisation boosted their sales greatly, causing a 37% increase in sales volume!
We review all our client’s websites with a tool called Microsoft Clarity & noticed people are not converting due to lack of information & a complicated checkout process.
We designed pages to improve conversion rates. The pages were a whole website redesign & reducing the information required in checkout, along with making it much easier for a user to read.
This led to an outstanding result for the client with sales volume increasing 37%, along with Average order value (AOV) increasing from $239 to $308 (28.88% increase)!
SEO has been amazing for Cheapest Liquor, resulting in going from zero to over 4,000 monthly organic clicks!
We took on Cheapest Liquor’s SEO when there was no traffic coming in. We had to build their SEO strategy from scratch. The key outstanding triggers that lead to major shifts in growth was ensuring all tagging was done correctly, and structuring URL hierarchy in a logical way for search engines.
The biggest challenge we faced is the site is custom, leading to difficulty with efficiency on getting tasks completed. As a result, we compile SEO work into small projects, then recommend specific changes to improve blocks of SEO.
URL hierarchy & proper tagging resulted in a jump from 3,000 keywords to over 14,000 keywords, with plenty ranking in the top 3!
When Cheapest Liquor came on board, they were fresh in the market and pre-license. We helped them plan out their go-to-market strategy. This involved working closely with the owner to determine what metrics are most important to him, and how we can go about achieving his goals.
Once the overall strategy was in place, deciding how to best allocate resources was the largest issue. We had to decide what were the best marketing funnels to keep CPA low and improve brand visibility. Initially, we decided SEO & Google Ads will be best to draw in immediate sales, as they are directly competing on price. As sales grew, we began to recommend more organic growth strategies for socials & paid social media ads.
Once approval for his Liquor License was given, we began to roll out ads and grow the brand. Initially, it took time to begin growing trust, as we continued to work on ads, we recommended varying strategy for their website, leading to massive increases in sales just through changing the website. As we continue to work with them, we are seeing continual market growth.
The Blufire team and their amazing work on our marketing and SEO helped our company, Cheapest Liquor, grow substantially and got our name out well before our launch. It’s rare to find a group that’s as passionate and knowledgeable as these guys. They’ve really helped our brand succeed and grow with their creative ideas and sharp SEO skills. Brendan’s an amazing guy to work with. Highly recommended.
Once we created our plan and began implementation, each month has been strong growth, driving better sales and business efficiency from a marketing sense.
The business now does over 100k in sales every month, up from zero 6 months ago!
We love to work with brands like Cheapest Liquor, if you are a
business that needs our expertise, reach out to us today!