We started working with I Heat and Cool midway through 2024, as they were previously working with an agency that was not hitting expectations. They had one goal, book out their sale’s teams calendars and provide leads that are relevant to their service areas.
We decided that both Google ads and Social media ads will be the best way to do this immediately, while SEO is a service we will use in the background. We also noticed that their site does not properly reference their target locations & their actual service offerings. We begun website development in the background to grow this.
I Heat and Cool welcomed us to their business with a simple goal, their sales teams to be loaded up with calls to keep the team busy. We intended to use social media ads and google ads as core strategies to do this.
We were aiming for 2 leads per day (60 per month). However, we smashed this goal, with some days gaining the client over 20 leads!
To keep the business running sustainably, we decided to leverage SEO in the background to building out their service offering more clearly so they will rank for more services.
Social ads (Facebook and Instagram) were used to generate leads for installations of ducted and split system products. We presented direct pricing to consumers that were competitive in the market, giving I Heat and Cool an edge over the competition. This worked really well for them, gaining cheap leads resulting in a high conversion rate! Through our social ads work, it has pushed out their calendar from 2 weeks from phone call to install to upwards of 4 weeks!
Google ads was quite profitable for I Heat and Cool. We used Google Ads as a tool to leverage repair and servicing requests, for quick action support that customers need. We then built suburb specific campaigns to target service areas. This gave I Heat and Cool better visibility in local spaces, and the ads presented as being more specific than competitors due to the level of detail and structuring in place. This caused plenty of calls to come in, resulting in over 100 calls monthly.
Their business needed more leads to fill their pipeline as staff utilization can be improved. We decided that paid advertising will be the best avenue to immediately make a difference. They were previously running ads to date with sub-optimal performance, so we decided it is best to keep this going with improvements.
SEO is an invaluable tool once it is working correctly for a business. We knew this would apply to I Heat and Cool, so we immediately begun making improvements to the technical aspects of their website. This started to have quick improvements in general visibility for the business.
The first thing we noticed about their website was that they had 4 pages about products they sold, but nothing regarding services. We have built a new site structure, breaking into 8 product categories, across installation, servicing and repair to enhance visibility for more niche searches.
After continual optimisation, we were able to get the ad account to over 50 leads weekly, resulting in massive increases in work for the business, filling their pipeline and pumping sales through!
If you have a business and need the phone to ring more, reach out to us today. We are more than happy to help and grow your business!