Latrobe Golf Park, located in Bundoora, provides a comprehensive golfing experience with advanced TrackMan technology for virtual play and swing analysis on over 200 courses. The facility includes indoor golf simulators and an outdoor adventure mini golf course, catering to both serious golfers and families. Additionally, Latrobe Golf Park offers spaces for functions and social events, making it a versatile venue for various activities.
We have worked on both Social and Google ads to draw in immediate bookings, while SEO worked in the background to continue to grow their organic traffic.
Latrobe Golf Park recently changed from having a driving range, to golf simulators. As a result, many previous customers thought the business had closed, and we needed to regain previous traffic numbers. We planned on using Google ads and social media ads to do this. Google Ads was used to draw in bookings for immediate searches, to find immediate bookings for the business.
Social Media ads were used to retarget past customers that thought the business had closed, providing them with updated information about current offers and new services. While this was working strongly in the background, our goal was to use SEO as a tool to rank the business higher for golf simulator searches as they already rank well for mini golf.
We leveraged google ads to boost Latrobe’s mini golf & golf simulator bookings. With the recent change towards golf simulators, we needed to fill in bookings for this business. We immediately found that there is plenty of search volume in the space, giving us ample opportunity to win bookings. When they ads went live, they starting performing well, fast. Whilst working with Latrobe Golf Park, we have averaged a 12.45% conversion rate, along with a 7.22 ROAS!
We leveraged social media ads to retarget previous driving range customers with the new service (indoor golf simulators) to bring in old customers back to the business. This was largely done through customer list uploads into Meta, presenting immediate strong offers to gain quick conversions. Once we had this working, we continued to build on the through providing more information on the types of courses you can play on, and the direct features of the golf simulator for practise.
We analyzed Latrobe Golf Park’s transition from a driving range to indoor golf simulators to understand market challenges. Our goal was to re-engage past customers and attract new ones by promoting the new golf simulator services. We aimed to increase bookings and improve online visibility through targeted advertising and SEO.
We launched targeted Google Ads to capture immediate bookings for golf simulators and mini-golf, achieving a conversion rate of 12.45%. Social media ads focused on retargeting previous customers, resulting in a 24.56% conversion rate. These ads effectively communicated the new offerings and encouraged quick conversions.
We focused on improving Latrobe Golf Park’s search engine rankings for golf simulator-related keywords. This included optimizing their website content and creating high-quality backlinks. Our SEO efforts led to a 12.57% increase in organic traffic, ensuring sustained growth and visibility in search results.
Working with BluFire, Latrobe Golf Park achieved a significant boost in their business metrics. Google Ads campaigns yielded a 12.45% conversion rate and a cost per booking of $7.44, leading to a substantial increase in bookings. Social media retargeting ads effectively re-engaged past customers, resulting in a 24.56% conversion rate and a cost per booking of $6.53.
Additionally, our SEO efforts contributed to a 12.57% organic growth, enhancing their online presence and long-term visibility.
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