Purest Solutions, offers advanced water filtration solutions for a variety of sectors, including business, residential, hospital, and gyms. They specialize in providing state-of-the-art water coolers equipped with advanced filters to ensure the healthiest and purest hydration experience. Committed to environmental sustainability, Purest Solutions aims to revolutionize hydration by delivering high-quality, health-enhancing water to their clients.
We were tasked to build a branding booklet, website and social media ads for Purest Solutions. This was a great project, as it set the tone for the business’ brand and how they are presented to many businesses Australia wide.
When we were introduced to Purest Solutions, at the time they needed branding, website and paid ads to grow their business. We immediately working closely with the owner in consultation about why businesses work with them over competition and how they want to stand out in their industry. We then used these core reasons to build their branding.
Once this was finalised, we moved into website development, with the goal of making it easy for businesses to order watercoolers for an install very quickly. We moved directly into growing with social media ads, achieving a ridiculously cheap cost per lead at $34.80 giving Purest Solutions a great runway to continue growing the business!
We had one goal for Purest Solutions, get them plenty of low cost leads, to be sent direclty to their sales team to close then do an install, aiming for a one w0eek turnaround from lead to install. We looked throughout the market, and saw a large gap in social media ads. We noticed this quickly and jumped on the opportunity. We built price driven ads, clearly outlining cost so we only get high qualified pre-vetted to price buyers. The leads were astonishing, with a great conversion rate, along with cheap quality leads!
We started by consulting with the owner of Purest Solutions to understand their unique selling points and how they wanted to stand out in the market. Using this information, we crafted a comprehensive branding booklet that accurately reflected their commitment to providing pure and sustainable hydration solutions. This new branding set the foundation for all their marketing and customer engagement efforts.
We developed a user-friendly website designed to streamline the process for businesses to order and install water coolers quickly. The website was optimized for ease of navigation and included detailed information about Purest Solutions’ offerings and benefits. This allowed potential customers to effortlessly learn about and purchase their products, significantly improving the customer journey.
We launched targeted social media ad campaigns to raise awareness and generate leads. By leveraging compelling visuals and clear messaging that aligned with the new branding, we effectively captured the interest of businesses looking for high-quality water filtration solutions. These campaigns achieved a cost per lead of $34.80, with an average sale price of $600 p.a, providing Purest Solutions with a cost-effective strategy for business growth.
“Working with the Blufire team has been a great decision to establish a strong market foundation and grow my business. They have a great process at generating cheap, quality leads.”
Working with BluFire, Purest Solutions successfully established a strong brand identity and an effective online presence. The new website facilitated easy customer interactions and purchases, while social media ads generated high-quality leads at a cost per lead of $34.80, with an average sale price of $600 p.a. This comprehensive approach provided a solid foundation for Purest Solutions to continue growing their business.
If you have a business and need the phone to ring more, reach out to us today. We are more than happy to help and grow your business!