Rappverse specializes in managing supply chains for businesses sourcing from India, with services including sample development, tech pack creation, and quality inspection. They ensure high-quality, sustainable, and compliant manufacturing processes for a variety of products, such as apparel, accessories, homeware, and hardgoods. Headquartered in Sydney, New York, and India, Rappverse streamlines production and logistics for their clients.
The goal was to find a space to win leads, where the competition is not running ads. We noticed this is on social media. So what did we do? We instantly created ads to target their ICP on social media, which brought in plenty of high quality leads!
Rappverse is a well positioned manufacturer in India, with bases in Australia looking to grow their presence here. We were tasked with running lead gen campaigns for them to get relevant, Australian businesses as leads to build their manufacturing for Australian businesses. We decided that the best approach would be to find gaps in the market, the first place we looked was social media, where we noticed there was little competition from other manufacturers. We decided to put strong ads into this space.
Social media ads was our winning strategy for Rappverse. We noticed a gap in the market, with no ad spend being used on social media, so we decided to jump on this opportunity, creating ads to target their market and explain their key USP in a short one-liner. This was a great hit in the market, with plenty of businesses reaching out, scoring Rappverse cheap, high quality leads.
We started by conducting thorough market research to understand the specific challenges faced by businesses sourcing from India. Identifying their key pain points helped us tailor our approach to target the right audience. This ensured our social media ads would resonate with potential clients looking for reliable supply chain management solutions.
We developed compelling social media ads highlighting Rappverse’s unique selling points, such as their expertise in sample development, tech pack creation, and quality inspection. The ads were designed to attract high-quality leads by emphasizing the benefits of their high-quality, sustainable, and compliant manufacturing processes.
After launching the ads, we closely monitored their performance and engaged with the sales teams to assess lead quality. Based on this feedback, we further refined and tested our ads to target even better quality leads. This iterative process helped us achieve a cost per lead of $45.08 and a conversion rate of 11.28%, ensuring a steady stream of high-quality leads for Rappverse.
I absolutely loved working with Blufire. The team were so supportive with an incredible eye to detail. They took the time to understand me and my business and then designed a website so perfect for me. I couldn’t have done this without their expertise and I am so grateful for the work they put into helping me build my business further.
After continual optimisation, we were able to get the ad account to over 10 leads weekly, resulting in massive increases in work for the business, filling their pipeline and pumping sales through!
If you have a business and need the phone to ring more, reach out to us today. We are more than happy to help and grow your business!