MindShop website development delivered by Blufire

Line of business

Global advisory and accountancy network

We delivered

Website development and global systems integration

MindShop is a global advisory and accountancy network with integrations across multiple international platforms. The design direction for the website had been developed externally. Blufire was engaged to execute the technical development and roll out the new digital infrastructure.

The objective was to implement the new design framework cleanly, efficiently, and in alignment with the strategic goals of the business, while also managing complex global redirections and accountancy platform integrations.

The rollout timeline was four weeks.

OUR APPROACH

The project required procedural execution and technical precision.

We worked within the constraints of the provided design system, introducing minor refinements where necessary to improve structural clarity and support the intended commercial outcomes. The development process prioritised performance, architecture integrity, and scalability.

A major component of the engagement involved lifting and restructuring global redirections tied to international accountancy platforms. These pathways needed to be accurately mapped and re-integrated into the new architecture without breaking legacy link structures.

The focus was controlled delivery within a defined timeframe.

Design process

Although the visual design was developed externally, we reviewed and refined elements where required to improve implementation and performance.

Structural adjustments were recommended to enhance clarity, navigation flow, and architectural integrity. The goal was not redesign, but optimisation within the design parameters provided.

All development was aligned to the intended market positioning of MindShop, ensuring the final output reflected sophistication and global capability.

The complete build was delivered within a four-week implementation window.

Client outcomes, brand-focused

MindShop now operates on a clean, sophisticated website aligned with its global advisory positioning.

The architecture supports international integrations and reflects the scale of the organisation. Platform redirections and accountancy link pathways were consolidated and structured within a coherent system.

The digital presence aligns with the operational complexity of the business.

The wins we delivered

01

Four-week
development rollout

Delivered full implementation within defined project timeline.

02

Global
redirection migration completed

Rebuilt and structured international accountancy integrations.

03

Architectural optimisation
within design constraints

Implemented external design with structural refinements for clarity and performance.

Outcome-focused.
People-powered.
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“Blufire was a fantastic choice for both Paid Search and Paid Social ads, running enterprise software ads for a global market. They were thoughtful and strategic in their strategy and implementation for a global SAAS product”
Lexi Sydow
CMO at interos.ai

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