You will be invited to a few tools, these are across a few platforms but all help grow your business! These are:
This is not just an ads training platform. Lead Gen Academy connects marketing performance to break even points, CAC thresholds, and forecasting so you can scale profitably rather than emotionally.
Break even and margin calculation tools
CAC modelling and scaling thresholds
Forecast versus actual performance tracking
Yes. The systems inside the Academy are designed to maximise efficiency before scale, ensuring smaller budgets are structured correctly before increasing spend. Growth is built through disciplined optimisation first.
Testing structures designed for constrained budgets
Clear signals for when scale is justified
Waste reduction frameworks
This is for any business size, the purpose of this is to provide a service to businesses that may not be spending enough on paid ads to justify an agency, but also support in-house teams that may not need agency, but need lighter support.
Membership gives you continuous access to both training and tools, not just a static course library. The Academy evolves weekly based on member questions and platform changes.
Weekly live workshops and Q and A sessions
New videos added regularly based on real member issues
Ongoing access to the business intelligence app including forecast versus actual tracking
Live support happens through structured weekly workshops where members can bring real campaign or business problems for breakdown. These sessions are practical and focused on diagnosis and corrective action rather than generic advice.
Weekly live sessions
Tactical breakdowns of real scenarios
Recordings available if you cannot attend live
No. While Meta and Google are core channels, the Academy focuses on the full commercial picture of lead generation and profitability. The emphasis is on connecting paid media to revenue, margin, and operational capacity.
Cross channel performance clarity
Offer and targeting refinement systems
Financial modelling integrated with marketing data
Landing page analysis + set up strategy
No long term lock in is required. You can cancel your membership if it no longer suits your business needs.
No hidden contract periods
Access remains active until the end of your billing cycle
You can rejoin in the future if needed
If you cancel, your access to the training, workshops, and app tools will end at the conclusion of your billing period. There are no penalties or ongoing obligations.
No cancellation fees
No ongoing commitments
Simple cancellation process
Yes. The Academy is structured to support founders, marketing managers, and teams working together. It is particularly useful for aligning internal teams around performance standards.
Suitable for founders and operators
Supports internal marketing teams
Helps standardise decision making
Clarity improves immediately once you apply the diagnostic frameworks. Performance improvements depend on execution, but many members begin identifying and correcting inefficiencies within the first few weeks.
Immediate visibility into performance gaps
Clear optimisation roadmap
Structured scaling decisions once constraints are removed
Yes, but it is built for serious operators. Beginners can follow the structured modules and platform walkthroughs, however the Academy is designed to teach you how to think commercially, not just click buttons.
Step by step Meta and Google walkthroughs included
Foundational modules before advanced frameworks
Built to grow with you as your budget and complexity increase
