Pricing
Free 30-day trial on every plan
One product. Four sizes.
One product. Four sizes.
Every band gets everything.
Every band gets all of Blufire, free for 30 days, plus a Free Analytics Session ($500). The only thing that changes is the price, set by your trailing-12-month revenue.
Free 30-day trial
Starter
Up to $1M trailing 12M
$124.17/mo
$149/mo monthly
Free for 30 days. Free to install.
Book a demoFree 30-day trial
Growth
$1M - $5M trailing 12M
$249.17/mo
$299/mo monthly
Free for 30 days. Free to install.
Book a demoFree 30-day trial
Pro
$5M - $20M trailing 12M
$582.50/mo
$699/mo monthly
Free for 30 days. Free to install.
Book a demoFree 30-day trial
Scale
$20M - $50M trailing 12M
$1,249.17/mo
$1,499/mo monthly
Free for 30 days. Free to install.
Book a demoBlufire connects to Shopify stores. Installing starts your 30-day free trial.
Every plan includes everything.Plans differ by revenue band, never by features. No gates, no upsells.
Free Analytics SessionOne working session with our lead analyst, on your own numbers.
- ✓All 13 Blufire sectionsExecutive to Experiments - the whole rail
- ✓The ledger tie-outEvery number reconciled to your ledger, to the dollar
- ✓Margin-true segments to KlaviyoAudiences ranked by margin at stake, pushed in one click
- ✓Export any chartCSV of the records behind any number
- ✓Free 30-day trialFree for 30 days. Free to install.
- ✓No gates, no upsellsThe band you are in is the whole product
Bands are set by trailing-12-month revenue and verified at connection. Annual is billed once a year at 10x the monthly rate: Starter $1,490, Growth $2,990, Pro $6,990, Scale $14,990 USD.
Above $50M trailing 12M?
Talk to us
Custom pricing. Same product, same free trial. The only door with a human on the other side.
Included in your free trial
What free actually itemises to.
Not a course. Our lead analyst, on your store.
One working session with our lead analyst, on your own numbers.
Order summary · Your 30-day free trial
Day 1Free to install.
Your store connected in 30 seconds. No setup project.
30 daysThe whole platform, free.
Every section and every feature on your own store, the same as every paying plan.
In your trialYour Free Analytics Session.
Our lead analyst walks your own numbers with you: your true margin, where it leaks, and the move worth making first.
Total$500FREE
Loved by operators
Real teams. Real results.
NJ
Nick Jackson
CMO, Peter Jackson
★★★★★
“I couldn’t be more impressed with the Blufire team and the improvements they have made… working on the account and maximising results daily.”
Google review
PB
Pourya Balali
Cheapest Liquor
★★★★★
“It’s rare to find a group that’s as passionate and knowledgeable as these guys. They’ve really helped our brand succeed and grow. Highly recommended.”
Google review
FP
Franco Polizzi
RainCo
★★★★★
“They’re experts in their field and genuinely seem to care about us winning… they achieve all the results we could hope for where it matters.”
Google review
See it first 
Walkthrough by Brendan, founder
See it on a real store in 3 minutes.
Before you book, watch the walkthrough - the whole platform on a live Shopify store, reading in contribution margin.
Walkthrough by Brendan, founder Watch the walkthrough
The real cost of doing it yourself
One stack replaces
One stack replaces
the whole pile.
Saved in year one
$62,326+
vs piecing the example stack below together yourself, on the Growth band, with a Free Analytics Session ($500) on top
Book a demo
Piecing it together yourselfExample stack for a $5M business, priced separately
Attribution & click tracking$299+/mo
Profit & LTV analytics$149+/mo
Creative analytics software$299+/mo
Ad & creative research library$99+/mo
Email & SMS segmentation add-ons$149+/mo
Forecasting & planning software$199+/mo
BI dashboards & reporting$249+/mo
A senior ecommerce analystPart-time, market rate$4,000+/mo
Your hours stitching it togetherEvery single weekUnpriced
The pile$5,443+/mo
The Margin StackEverything below, one subscription
Blufire, all nine surfacesTrue margin, reconciled to your ledger$124.17/mo
Free Analytics SessionOne working session with our lead analyst, on your own numbers.$500 Free
Free 30-day trial: the whole platform on your own store, free to install
Two months free on annual
Margin-built segments pushed to Klaviyo
Nothing to pay until your 30 days are up.
Your data, isolated and yours
Stack price$124.17/mo
Pricing questions
The billing answers, straight.
Install Blufire from the Shopify App Store and connect your store. You get the whole platform on your own numbers, free for 30 days, plus a Free Analytics Session with our lead analyst. Your plan only starts when the 30 days are up, billed through Shopify, and if you cancel before then you pay nothing.
One working session with our lead analyst on your own store, during your trial: your true margin, where it leaks, and the move worth making first. It is normally $500. With the trial it is free.
Your plan starts at the price for your revenue band, month to month or yearly, billed through Shopify. If it has not earned its place, cancel before the 30 days are up and you pay nothing.
Then your analytics session starts there. Messy costs are the most common thing we fix first, and they are usually where the biggest leak is hiding.
Your trailing-12-month revenue at connection: up to $1M is Starter, $1M-$5M Growth, $5M-$20M Pro, $20M-$50M Scale. You never pay Pro prices on Starter revenue, and if your year changes band, the price follows the band, not the other way around.
Annual is billed once at 10x the monthly rate, so two months fall off: Starter $1,490, Growth $2,990, Pro $6,990, Scale $14,990 USD a year. Everything else is identical, including the free trial.
No. All 13 sections, the ledger tie-out, Klaviyo activation and a Free Analytics Session are in every band. The band prices the size of your data, not the depth of the product. The free trial is identical on every band.
Your workspace closes at the end of the paid period, and your data is exported or deleted on request. There is no lock-in beyond the period you have paid for.
Because the product sells itself once your own reconciled numbers are on screen, and the fastest way there is our lead analyst sitting down with you on your own numbers. That is why every trial comes with a Free Analytics Session.