Job finished? I don’t think so. Google Ads is not a linear approach. We will constantly review and update the ads so that the money being spent is not being wasted. The data that is gathered from the campaign will be able to inform next steps and give us a strong indication of what is working and what isn’t. That is our ultimate goal, to make sure that the money being spent is continuously optimised for a return on the money invested giving your business a strong platform to grow through Google ads.