Autocomfort is a Melbourne-based specialist in sunroof repair. Before Blufire, growth relied primarily on referrals. The objective was to build a predictable paid acquisition engine that converts enquiries into booked jobs, with economics the operator can trust.
Scope of work
Paid Media, Google Ads, Website
Demand was inconsistent and not controllable week to week.
They needed Google Ads built to generate profitable enquiries, not just clicks.
The inspection fee objection reduced booking intent and show-rate.
How we engineered a predictable enquiry system and optimised for booked jobs.
We launched and structured Google Ads around only the searches that indicate immediate repair intent. The goal was clean demand capture, not broad traffic.
We sat with the operator and reviewed the full flow from enquiry to booked job, including lead handling, response speed, and what prospects needed to hear before committing. This shifted optimisation from “platform metrics” to commercial outcomes.
We identified the inspection fee as the primary blocker and re-positioned the offer as a free inspection. This materially lifted booking and show behaviour because prospects had less friction to take the next step.
We redesigned the page to answer the real buying questions upfront: cost range ($250–$1,500), process clarity, trust signals, and strong call-first conversion paths. This reduced low-intent enquiries and improved conversion quality.
As volume increased, we adjusted targeting and messaging using enquiry quality feedback, ensuring the account produced booked-job volume, not time-wasting enquiries.
We built Google Ads from zero into a controllable pipeline engine, then improved conversion mechanics through operator-led analytics and website optimisation.
Built predictable local enquiry flow.
Improved enquiry-to-job conversion.
Increased revenue without relying on referrals.
With an average job value of ~$500 and a 65% enquiry-to-job rate, the system converts paid enquiries into profitable repairs at scale. The unlock was pipeline optimisation: we removed the biggest booking objection (inspection fee), rebuilt the site to pre-qualify and convert faster, and refined campaigns based on which searches produced real jobs, not just enquiries.
01
Return per dollar invested via paid media.
02
Enquiries converting into paid work.
03
Cost-efficient local acquisition.
04
Referrals no longer cap growth.
05
Free inspection lifted commitment.
06
Pipeline analytics guided decisions.
Auto Comfort
