King Cooling is an HVAC and air conditioning business focused heavily on split system installations. They came to Blufire relying on organic social posting for demand, which created inconsistent volume and limited growth control.
Scope of work
Paid Media, Google Ads, Meta Ads
Posting consistently does not create predictable daily demand.
They could not stabilise utilisation or plan growth.
They needed a controllable backfill system in quieter periods.
How we created consistent demand, then increased efficiency through commercial leverage.
We launched Google Ads to capture high-intent split system enquiries and Meta Ads to generate faster-turn demand when capacity needed filling. This gave the business both predictability and tactical volume control.
Meta was used strategically for short-term promotional demand, such as interest-free offers, to stimulate conversions when seasonality dipped and the business needed pipeline backfill.
We engaged key suppliers to secure co-investment deals, covering 50% of paid media spend when campaigns were structured around supplier product lines. This reduced net acquisition costs while strengthening supplier alignment.
Once volume was established, we identified CRM and process leakage limiting job conversion. We began pipeline analysis focused on response times, lead handling, and follow-up sequencing to convert more of the demand already being generated.
We replaced organic volatility with a controllable paid acquisition system that filled pipeline year-round and reduced cost pressure through supplier co-investment.
With 1,500 enquiries generated across Meta and Google, a 28% job conversion rate and an average job value of roughly $2,000, paid media became a reliable revenue engine, not a marketing experiment. Supplier co-investment allowed us to sustain year-round spend while reducing net cost, and pipeline analytics now focuses on tightening response and follow-up to capture even more of the existing demand.
01
Calculated from job conversion and value.
02
Attributed directly to paid media enquiries.
03
Reduced from roughly $50 historically.
04
Pipeline no longer depends on daily posting cadence.
05
Meta spend increases when utilisation drops.
06
Half the spend was offset via partnerships.
King Cooling
