MGI Dobbyn Carafa is an accounting and advisory firm delivering high-value services including corporate advisory, M&A support, and family office work. The objective was to shift digital demand away from low-value crypto intent and build a predictable pipeline for premium advisory enquiries.
Scope of work
SEO
Minimal communication and inconsistent execution created low trust in the previous agency.
They were attracting crypto traffic they did not want, while corporate advisory visibility was weak.
The site had shallow URL depth and missing service coverage, restricting authority building and conversion pathways.
How we engineered advisory intent, then converted it into premium enquiry flow.
We restructured navigation and URL depth so services could be organised, ranked, and converted properly. This created clearer topical clusters and stronger pathways from entry pages into enquiry actions.
We created approximately 15 new pages across services MGIDC actively delivers but had not listed. This expanded demand capture and ensured the site could rank for high-intent advisory searches, not incidental informational traffic.
We reviewed performance through a commercial lens, mapping which service areas were producing the strongest enquiry value and pipeline potential. This allowed us to prioritise and weight SEO effort toward the services that move revenue, not the topics that simply generate clicks.
We refined targeting and optimisation around corporate advisory, M&A, and family office outcomes. The goal was to attract fewer low-value visitors and more decision-ready businesses.
We advised and implemented improvements that support premium conversion: case studies, proof signals, and trust-building site elements that reduce friction for large engagement decisions.
We rebuilt the SEO foundation, expanded high-value service coverage, and applied commercial prioritisation so visibility translated into premium advisory pipeline.
This wasn’t achieved by chasing generic traffic. It came from rebuilding the site’s service architecture, expanding missing high-value pages, and applying financial analytics to weight effort toward the service categories most likely to produce large advisory outcomes. The result was a steady flow of enquiries capable of producing high-ticket work, including advisory quotes around $500K.
01
Up from a few enquiries monthly.
02
Premium pipeline value created.
03
271% growth in page-one coverage.
04
Moved away from crypto-driven demand.
05
Service pages aligned to what MGIDC sells.
06
Effort prioritised by pipeline value, not vanity clicks.
MGIDC
