Grow what each customer is worth. Cut what you lose.We model the risk in your pipeline, and get you ahead of it.
Blufire models the full economic life of your customers: which customers will churn, which accounts will expand, which deals will close. We score the risk - churn, win/loss, stalled deals - and hand you the move to make, every number tied to closed revenue and lag-corrected for how you actually sell. Built for service, not off a shelf.
It opens to what changed, and what to do.
Not a wall of charts. Blufire opens to the anomalies that moved your pipeline and the moves worth making, in plain English, every number reproducible to source.
Spend rose +13.9% to $48.3K while closed revenue lifted +37.4% to $1.18M. Lead → meeting conversion moved 3.21% → 3.81%; quality is improving faster than volume. ROAS landed at 9.6× on a 47-day median cycle.
WatchGoogle Ads CPL up 41% w/w on the enterprise-CRM cluster; two new entrants in auction insights. Volume is holding, but the cost trajectory is unsustainable past 14 days.
ActionShift $40k/mo from Meta to LinkedIn — closed-loop ROAS is 2× higher there.
HypothesisIn-flight pipeline projects 240 deals close this quarter vs 168 reported — a 40% lag undercount.
Start with the question you're already asking.
The questions service-business operators bring us, and the closed-loop answer to each.
Spend in. Revenue out. The whole loop, reconciled.
We stitch every click to the deal it became in your CRM, then lag-correct for the deals still in flight, so the number is true even mid-cycle.
The questions, answered with your own numbers.
A few of the questions above, and the product view behind each answer.
See where the money leaks out.
Every stage from click to close, with the conversion and the dollars lost at each junction. The biggest leak, in cash, surfaces first, so you fix the stage that's actually costing you.
Which sources convert, and where they leak.
Every source scored end-to-end, from click to closed deal, with the stage each one leaks at. The source with the cheapest leads and the one that closes the most revenue are rarely the same.
Know exactly why deals die.
Every lost deal mapped to its reason and the stage it died at, in dollars. The hot cells show the systemic leak to fix, not the loudest anecdote from last week's pipeline review.
Know what's going to close, not just what did.
Lag-correction projects your in-flight pipeline to maturity with real confidence bands, so you forecast on what will actually settle, not a flattering point estimate that ignores the deals still mid-cycle.
It tells you the move. You make the call.
Blufire ranks every move by the revenue at stake, with its confidence and where the number came from. Push value-weighted conversions back to your ad platforms, or hand the list to your team. We improve the signal. We don't take over your accounts.
Export the plan →
Not another tab. It fits how you already sell.
We integrate to all your marketing channels, your CRM, and your custom job-management software. Running something bespoke? We align to your software as needed and connect accordingly. No data team required.
Numbers a CFO can sign.
Every figure is computed from your CRM stage transitions and ad spend - deterministic, reproducible, auditable. Code, commit and data snapshot reproduce the number. Where a figure rests on a projection, we show the confidence band, not a false point estimate.
Visit the Trust CenterYour CRM reports the past. We model what's next.
HubSpot and Salesforce tell you what happened. Blufire models what is about to - and goes granular enough to act on it.
Operators, not anonymous praise.
See your real ROAS in your first weeks.
Connect your CRM and ad platforms. We map your funnel, stitch spend to revenue, and hand you the ranked moves.
Connect your stack
CRM and ad platforms. No data team, no spreadsheets.
Map your funnel
Your real stages, mapped with us in a short onboarding.
Stitch spend to revenue
Every click tied to the deal it closed, lag-corrected.
See closed-loop ROAS
By source, campaign and cohort, with significance on every comparison.
Get the ranked moves
Every action, priced in the revenue at stake.