Get a real read before you commit
A few of our tools are free to use. No long forms, no sales gate. See what your own data says, then decide whether you want the full picture.
Break-even ROAS calculator
Your break-even ROAS is 1 over your contribution margin, not a universal 4:1. Put five numbers in and read your real floor, live.
- Contribution margin per order, in dollars and % of AOV
- Your break-even ROAS floor, computed as you type
- Sensitivity: the floor if your margin shifts ten points
Contribution margin calculator
Step revenue down through discounts, landed COGS, shipping and fulfilment, fees and returns to what each order actually lets you keep.
- The full step-down as a live waterfall
- Contribution margin in dollars and % of revenue
- The same definitions as The Math, end to end
Margin-based LTV calculator
What a customer is actually worth in margin at 90, 180 and 365 days - not the revenue number that flatters everyone.
- Margin LTV at three horizons
- The revenue-LTV gap, side by side
Discount impact calculator
What a sitewide code really costs in margin, and the volume lift you need before it pays for itself.
- Margin given away per order
- Required volume lift to break even
Blended CAC + LTV:CAC calculator
Spend over new customers - no attribution model required - plus the ratio against margin LTV.
- Blended and paid CAC
- LTV:CAC on margin, not revenue
Margin vs markup converter
Two-way converter for the oldest pricing confusion in retail, with the cost-to-price math shown.
- Convert either direction, live
- Reference table of common values
Target MER calculator
Your break-even MER is set by your margin. Enter a profit target and read the account-wide efficiency you need.
- Break-even and target MER
- The ROAS vs MER distinction, explained
Free shipping threshold calculator
Where to set the threshold so bigger baskets pay for the shipping you absorb.
- Required extra basket value
- A suggested minimum threshold
CM payback calculator
How many orders - and roughly how many days - before a new customer pays back their acquisition cost in margin.
- Payback in orders and days
- Works from CAC and margin per order
Landed COGS calculator
Unit cost plus freight-in plus duty: the product cost that actually lands at your warehouse.
- Landed cost per unit
- Share of selling price
Returns impact calculator
The margin tax your return rate quietly charges on every order, with the assumptions stated.
- Effective margin per order
- The returns tax, in dollars and % of margin
Price increase calculator
How much volume you can afford to lose on a price rise and still bank the same margin.
- New margin per unit
- Tolerable volume loss, iso-margin
Break-even units calculator
Fixed costs over margin per unit: the honest launch math, rounded up.
- Break-even units and revenue
- Months to break even at your run rate
Ecommerce P&L template
A monthly P&L with the contribution margin lines generic templates bury - editable on the page, downloadable as CSV.
- Live subtotals as you type
- CSV download and a monthly close checklist
Profit margin calculator
Gross margin, CM1, CM2 and CM3 on one order, with margin and markup side by side.
- Margin and markup at every rung
- What quoting gross margin overstates
Gross margin calculator
Gross margin from price and cost, or the price you need for a target margin.
- Gross profit and margin %
- Target-margin price finder
LTV calculator
Revenue LTV next to margin LTV, with LTV:CAC and payback when you add CAC.
- Margin LTV, not revenue LTV
- Payback months on margin
ROAS calculator
Your ROAS, the break-even ROAS your margin sets, and the profit left after ad spend.
- Break-even ROAS from margin
- Profit after ad spend
CAC calculator
Cost per buyer against true new-customer CAC, and how long each takes to pay back.
- New-customer CAC
- Payback on margin
Price elasticity calculator
Elasticity from two price points, and what the move did to revenue and to margin.
- Midpoint elasticity
- Margin impact, not just revenue
Reorder point calculator
When to reorder, with safety stock set from demand variability and service level.
- Reorder point and safety stock
- Days until you hit it
Inventory turnover and DIO calculator
Turnover and days inventory outstanding, and the cash freed at a target DIO.
- Turnover and DIO
- Cash tied up in stock
Shopify fee calculator
What Shopify payment and transaction fees cost per order and per month, by plan.
- Fees per order and month
- Which plan pays for itself
Shopify profit calculator
Per-order and monthly profit from price, landed cost, shipping, fees, ads and returns.
- CM1, CM2 and CM3 per order
- Profit after fixed costs
Ecommerce snapshot
Connect your store and get a fast read on the health of your customer base, the way an analyst would look at it.
- Customer health and lifecycle states
- Retention cohorts and repeat rate
- Order velocity and CAC
Weather demand tool
See how the weather actually moves demand for your service business, and how many days ahead the signal shows up.
- Which conditions drive your enquiries
- The lead time before demand lands
- When to lean in on spend
Paid-media audit
A free, no-obligation review of your paid media from the award-winning team behind the platform. We tell you where the margin is leaking.
- Where spend is working, and where it is not
- Quick wins you can action yourself
- An honest read, not a pitch
These tools give you a genuine slice of what the full platform does. When you are ready for the whole picture, reconciled across your business, that is what Blufire is built for.