Margin readiness scorecard
How margin-ready are you?
Ten quick questions. We will score your margin readiness, point you to the right edition, and hand you the first moves that fit, plus the 2026 Margin Benchmark Report.
1 of 10
Choose your model
↗Explore the platformBlufire Analytics for Ecommerce→
Every metric denominated in true contribution margin (CM1), tied out to the penny.Executive Margin ReadWhere CM1 landed and the highest-value moves now.Unit EconomicsWhere true margin is made and lost.Discounting & PromoThe CM1 cost of every discount.Customer Value & SegmentationWhat each customer is worth and what state they're in.Persona IdentificationWho your customers are and where to find more.Acquisition & ActivationJudge channels on true margin, then sync to Klaviyo.Products & InventoryScore every SKU in CM1.Creative AnalyticsCreative resolved to the CM1 it acquired.
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Deterministic numbers reproducible to their source: code, commit and data snapshot.Pipeline MoneyWhere revenue is won, scheduled, in-flight.CustomersThe full journey and where revenue concentrates.Channels & ROASWhere spend pays back, to the campaign.GeographyPostcode-level and branch benchmarks.People & PerformanceRegion, team and rep performance.Won / LostWhy deals close or die.Pipeline Economics & VelocityCAC, payback, cycle time and lag.Persona IdentificationWho your best accounts are and where to find more.
Every number we show is reproducible to its source.SOC 2 certified and hosted in Australia.Visit the Trust Center →
Insight & intelligence
Custom Business IntelligenceBespoke dashboards and metrics, built to your model.Segment InsightsThe executive segment layer over your personas.AI InsightsPlain-language reads on what moved, and why.Modelling
Weather Demand ModellingDemand forecast with weather-driven seasonality.Marketing Mix ModellingCausal read on what actually drives sales.Price Elasticity AnalysisHow much price your margin can carry.Reporting & data
Board Packs & Custom ReportingBuild your own board pack, exported monthly with fresh numbers.IntegrationsConnect your store, ad and email platforms.High end
Built around your numbers
The advanced data products that sit on top of the platform, shaped to how your business actually runs.
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↗Explore all use casesBy role→
The margin answer for the seat you sit in, from the P&L to the campaign.Founder / CEOSustainable growth you can see in the P&L.CFO / FinanceNumbers that reconcile to the cent.CMO / MarketingSpend aligned to margin, not vanity metrics.Performance MarketerReallocate budget to what actually profits.Head of SalesSee who is performing and why deals win or lose.Agencies & PartnersDeliver better outcomes to more clients.
By outcome→
Start from the result you want to move, and the moves that get you there.Grow contribution marginFind and fix what's quietly leaking CM1.Fix destructive discountingQuantify and cap margin-killing promos.Find your best customersRank and protect customers by true margin.Forecast demandIncluding weather-driven seasonality.Reallocate ad spendMove budget off margin-negative channels.Reduce CACAcquire the customers worth acquiring.
How do your margins compare?A free margin & CAC benchmark against your category.Run the benchmark →
Featured
The Margin Benchmark Report 2026
What healthy contribution margin looks like by category.
Get the report →