The problems we solve.

The Executive section opens on the Portfolio Headline, the business read in CM1 terms - what you actually kept after product costs, shipping, fees, discounts and ad spend - and What Changed decomposes the period's move line by line, so revenue up, profit flat stops being a mystery. Each role lens - CEO, CFO, CMO, growth, ops - ranks the biggest problems for that seat, and a Data Health page sits behind every number so you know when a figure can be trusted.

Unit Economics is one pivotable Profitability Cube - contribution margin by product, channel or cohort - with a CM1 Waterfall showing what each cost line took on the way down. The Ranked Leak Queue orders every leak by the dollars recoverable, and the Recovery Tracker holds the fix accountable, because a leak you found and never re-checked is a leak you still have.

The Promo Ledger scores every code on gross give versus incremental CM1, because a promo that lifts revenue can still destroy margin. Dependency bands show which customers are discount-dependent and which would have paid full price anyway, and the Promo-Restructure Simulator prices what a rebuilt promo calendar would return before you run it. You walk away knowing which codes to kill, keep or restructure.

Cohort economics tracks NCAC and CM-payback per acquisition cohort in margin rather than revenue, because revenue payback flatters every channel. The Payback Waterfall shows the months to breakeven cohort by cohort, and Marginal CAC & Saturation shows where the next dollar of spend stops paying. You know the real payback window before you scale spend into it.

The Model Comparison Matrix runs the attribution models side by side instead of trusting one, and Margin Triangulation checks their claims against the margin that actually arrived. What gets published is one Canonical Source Map - a frozen first-purchase source per customer that every other section reads - so the whole business argues from one answer instead of three.

The Channel Read prices every source in CM1-MER - contribution margin over spend, not platform ROAS - and the Channel Master Table holds channel x customer x product in one view. Per-source customer profiles show what each channel's buyers become after the first order, because a cheap acquisition that never repeats is not cheap. You decide where the next dollar goes, with the margin math in front of you.

The Owned-Channel Overview reads flows versus campaigns versus total in CM1, so you can see which sends earn margin and which just move discounted volume. Margin-true segments built in the customer section dispatch to Klaviyo through the Activation Bridge, and the Audience Payback Ledger reads the round trip - whether the audience you pushed actually returned contribution margin - while sync health and the intervention log confirm it landed at all.

The Creative Leaderboard ranks every asset by the CM1 it earns rather than the ROAS the platform reports, and the Fatigue Board catches decay before it burns budget, with the Refresh Queue ordering what to replace next. Winning Attributes shows what the earners have in common, so the next brief starts from evidence instead of taste.