Wired into the stack you already run.
Shopify, Klaviyo, Google Ads and Meta come together into one reconciled read. One-click OAuth, no engineer, no CSV uploads - connected in 30 seconds, tied out against your ledger in your first week.
ShopifyOAuth
KlaviyoOAuth
Google AdsOAuth
MetaOAuthFour connectors, one reconciled read.
Four is the whole directory on purpose - wired deep, not wide. Whatever the source, every figure ties back to where it came from, in one model.
Shopify
Your store is the source of truth. Orders come in read-only, reconcile to source, and tie out against your ledger in your first week - not your first quarter.
- Orders and refunds - every line, reconciled to source
- Products and unit costs - gaps flagged, never smoothed over
- Customers - who is buying, and buying again
- Discount codes - every code, every redemption
- The margin waterfall - revenue down to CM1, per order
- Product and customer margin - what you actually keep
- The discount-leak read - which codes give margin away
- The ledger tie-out that makes the rest trustworthy
Klaviyo
The only two-way connector. Your campaigns and flows come in - and margin-bucketed audiences go back, segments Klaviyo cannot build on its own.
- Campaigns and flows - what you sent, to whom
- Lists and segments - how your audience is cut today
- Margin-bucketed audiences, synced back to Klaviyo
- Suppression of margin-negative buyers from sends
- Push a segment, know it landed - then read the round trip in CM1
Google Ads
Spend comes in next to the margin it produced, so channels are judged on true margin - not on the number the platform reports about itself.
- Campaign spend - daily, per campaign
- Campaign performance - as the platform reports it, kept honest against your orders
- Ad spend in the margin waterfall, not a separate dashboard
- Channels judged on true margin, not platform ROAS
- Acquisition cost worked down through the Payback Roadmap
Meta
Every ad dashboard claims the same sale. The reconciled read counts it once - Meta spend lands in the same model as Google, Klaviyo and your store.
- Campaign and ad set spend - daily, per campaign
- Campaign performance - as the platform reports it, kept honest against your orders
- One reconciled number where the platform dashboards overlap
- Meta buyers read next to Google buyers on the margin they keep
- The full paid picture inside the same waterfall
From connected to reconciled.
One-click OAuth for Shopify, Klaviyo, Google Ads and Meta - no engineer, no CSV uploads. Every source is mapped to the model.
Every figure ties back to its source and the overlaps between platforms are resolved, so the numbers agree across the business.
The data feeds every surface, from the margin waterfall to the Payback Roadmap, all from one reconciled source.