Executive Margin ReadSee where your profit landed, and the move that grows it.
One screen, in true contribution margin, that tells you what moved your profit this period and the single highest-value move to make next.
The questions a CEO opens the week with.
Not a revenue dashboard. Where profit landed, what moved it, and the one move that grows it.
Your one-screen morning read, in true margin.
The Read opens the section: the load-bearing CM1 headline tiles with period deltas, the biggest movers in contribution margin by RFM segment (who helped margin, who hurt it), and a section-health RAG grid that routes you straight to the leak. Click any number to see the orders behind it.
- CM1 headline tiles. Net revenue, contribution margin, margin %, orders, all vs the prior period
- Movers by RFM segment. Champions, loyal, at-risk, lapsed, new, each with the CM1 it added or lost
- Section-health RAG. A green / amber / red verdict per section, one click from the proof
A backlog of margin signals, priced in CM1 at stake.
This is what makes Margin OS different from a dashboard. The Action Router is a ranked backlog of margin signals worth a look, each priced by the contribution margin at stake and one click from its evidence. They are observations to investigate, not budget instructions: you acknowledge the ones you have reviewed and dismiss the ones that aren't relevant. Your BI tells you what happened; this tells you what is worth your attention.
- Priced in CM1 at stake. The margin exposed by each signal, as a loss or exposure figure
- Acknowledge or dismiss. An auditable backlog, not a list of orders nobody owns
- Operational moves only. Reorder, mark down, cap a discount, suppress an audience, never reallocate your ad budget
One RAG grid that routes to everything.
Part of The Read: every section of the business reports a contribution-margin verdict on one board, green for tracking well, amber to watch, red for a leak to open now. The CEO sees the whole board at a glance and clicks straight into the section that matters, with no hunting across tabs.
- Whole business, one board. A profit verdict per section
- Leak-first. Red surfaces what to open now
- One click to proof. Each tile routes to its analysis
The P&L rollup, goals and plan vs actual.
The CFO command center: a red / amber / green status scorecard of the load-bearing metrics against target, the revenue-to-margin waterfall down to CM1, the volume / price / mix / cost bridge that shows exactly what moved profit, where margin concentrates, and plan vs actual with pacing. The same contribution bridge in the hero lives here, footed to the cent.
- Status scorecard. Each metric vs target, trend and a good / watch / bad verdict
- Revenue → margin waterfall. Where every covered sales dollar goes, down to CM1
- Plan vs actual. Targets, attainment and pace, so a miss is caught with time to act
The margin watchtower, before it hits the P&L.
Cross-section anomalies surfaced automatically. The feed watches your true contribution margin against the guardrails you set and flags the moment a category, a segment or the whole business crosses one, with the margin at stake and a one-click drill to the proof. Each alert can be acknowledged, muted, or promoted into the Action Router.
- Guardrails you set. A CM1-%, AOV or refund line per scope; breach when it crosses
- Severity-graded. Critical and watch, aged by how long they have gone unactioned
- Margin at stake. The CM1 the breach exposes, never a fabricated number
The trajectory, seasonality-aware and paced vs plan.
A single period can flatter or mislead. Performance Over Time tracks CM1 by month against its underlying trend, separates the seasonal shape from a real move, shows which acquisition cohorts compound vs decay, and reports MTD pace and the annual run-rate against your plan, so you catch a genuine slowdown before it becomes a quarter.
- CM1 trend & seasonality. Margin by month vs trend, with the seasonal shape called out
- Pace vs plan. Seasonality-adjusted MTD pace and the annual run-rate, not a naive ×12
- Cohort CM1-LTV. Which acquisition cohorts compound margin and which stall
Built on your stack, reconciled to true profit.
Margin OS joins the systems you already run into one contribution-margin number that ties out to the cent.
⛁Orders & revenue
Every order, refund and discount from your store, so revenue is net and real, not gross.
☵True cost
COGS, landed cost, shipping and payment/platform fees, so margin is the profit after the costs that actually move with a sale.
↗Spend & owned
Ad spend and Klaviyo, so acquisition and retention are judged on margin and the right segments sync back out.
Built by an award-winning analytics team.
Margin OS comes from Blufire, trusted by 100+ mid-market and enterprise brands and recognised across the APAC and Global Search Awards. The same people now model your margin.
One read of eight.
Every part of the business, denominated in the same contribution margin.
The things buyers ask.
See your real margin in your first weeks.
Connect your store and your costs. We reconcile every order to true contribution margin and hand you the read, and the move.
Connect your store
Orders, refunds and discounts. No data team.
Load your costs
COGS, shipping and fees, mapped with us.
Reconcile to true profit
One margin number that ties out.
Get the read
Where profit landed and what moved it.
Get the signals
The Action Router, priced in CM1 at stake.