Four benchmark studies, built on outcomes.
Most published benchmarks are vendor surveys, self-reported and averaged. Ours are computed from real, reconciled outcomes across the brands and operators we run, so when you compare yourself, you are comparing against what actually happened, not what someone claimed.
Every figure carries its actual sample size: orders, customers, accounts or deals. No undisclosed panels, no projected universes.
We report the median and the spread, so one outlier brand can't flatter the number you measure yourself against.
Outcomes are aggregated and de-identified before they enter a study. No single brand is identifiable from a benchmark.
A segment is only published once it clears a minimum cohort size. Thin cells are withheld rather than guessed.
How to read these. Each study shows the math behind the number, segments by the dimensions that move it, and marks which figures are computed end-to-end versus estimated. Gated studies require a work email; the headline result is always visible first.
Four benchmarks, by what they measure.
Margin, demand, retention and pipeline, each computed from the outcomes we run.
The Margin-True Benchmark
The median ecommerce brand runs on a 25% contribution margin with a 3-56% spread (Finaloop, global DTC); this study segments CM, CAC payback and returns by category and brand size, with the math shown.
The Weather Demand Index
A primary-sourced benchmark of how much weather moves demand, by event, vertical and region, with the degree-day and lagged-correlation math to forecast it.
The Retention & Lifecycle Marketing Benchmark
81.2% of DTC customers never buy twice (BS&Co, 156K customers, global DTC); this study decomposes the repeat curve, the owned-channel flow economics that move it, and what one point of repeat-rate is worth in durable profit.
The Lead & Pipeline Economics Benchmark
CPL, win-rate by source, and pipeline velocity segmented by vertical and deal size, with the lead-value math that connects them.
More studies are in production. The next release segments contribution margin by acquisition channel once our own attribution engine clears validation, the one number a Shopify dashboard can never give you honestly.