Built for ShopifyThe products you think are winners are quietly losing you money.
Revenue hides the truth. Blufire reveals real contribution margin per product, channel and customer - so you stop scaling the SKUs that bleed you. See it live on a demo store, in 60 seconds.
- Every cost taken out - COGS, shipping, returns, discounts, ad spend - down to true profit per order.
- Which products, channels & customers actually make money - ranked, not guessed.
- Reconciled to your ledger, to the dollar. No vanity metrics, no guesswork.
Find your leak. See the demo now.
Three details. Straight into the live demo.
Why revenue lies - and what to look at instead.
The 90-second breakdown of the leak, and how Blufire finds it on your store.
An 8x ROAS product can still lose you $4 an order.
Your dashboard shows revenue and ROAS - so this SKU looks like a hero. But once you take out COGS, shipping, returns, the discount you ran, and what you actually paid to acquire the order, the picture flips. And because it "looks" like a winner, you scale it - and scale the loss with it.
The demo shows you exactly where your money really goes.
Not a slideshow - the actual product on a live sample store, clickable like it's yours.
The exact waterfall above - on your real products. Spot the losers instantly.
Revenue, margin, cash and the week's one move - the whole business on one screen.
Audiences ranked by margin at stake - ready to push to Klaviyo in a click.
See the whole thing in four minutes.
Brendan walks Blufire on demo data - the tie-out, the customer read and the moves worth making. No slides, no fluff.
Real brands, real numbers - each with its because.
Named clients, real outcomes. Every one started with the analytics finding what the dashboard was hiding.
A brand-new store scaled from a standing start to $1M in under 12 months - and earned an APAC award doing it.
The analytics fixed the attribution, surfaced that wine carried a far higher AOV, and retargeted toward it.
Fixed the double-counted attribution, then rebuilt the funnels around new-customer acquisition.
The analytics found one finish carrying 85% of revenue, then de-risked it while scaling.
Fill three fields and you're straight into the live demo.
A working Blufire instance on a sample store - not a sales deck.
The whole platform, one price by revenue band. See the offer below.
The Margin Stack
- Connect your Shopify store in 30 seconds - no setup project
- See the true profit on every order, customer and SKU, updated daily
- The moves that make you money, ranked and costed every Monday
- A Free Analytics Session with our lead analyst,
$500free - Free for 30 days. Free to install.
- Nothing to pay until your 30 days are up.
Book a 15-minute call.
A quick phone call with Brendan. Tell us about your store and we'll tell you straight whether Blufire fits.
Find the leak before you scale it again.
Three details and the live demo opens instantly.