Solutions

Start with your role.

This is the role, not the industry. Six pages, one for each seat, all running on the same reconciled numbers underneath.

Book a demo ↗Browse by goal instead

Reconciled to source · hosted in Australia · SOC 2 certified

By role

Six seats. One set of numbers.

Each page is written for the questions that seat actually asks, on the same reconciled read underneath.

For the CEO

The job is hard enough without the data fighting you.

Blufire gives you one trusted, forward-looking read of the whole business, service and ecommerce, measured in profit, not revenue. The questions a CEO actually asks, answered the same way twice.

Explore →For the CFO

Finance should not have to choose between fast and detailed.

Blufire gives finance the granularity finance never gets: drill from the group result down to the business unit, the category and the line that moved it. Forecast, plan and see every variance in one reconciled place.

Explore →For the CMO

Spend with proof, not with a story.

Blufire shows which platforms actually work, on true attribution, with the payback period and the real profit behind each one. You see exactly where the next dollar should go, in the language finance approves.

Explore →For the Performance Marketer

Read the number that actually banks.

Blufire resolves every campaign, ad and channel to profit on ad spend, after COGS, fulfilment and refunds. See where extra spend earns less, reconcile the conversion once, and read the number that actually banks.

Explore →For the Head of Sales

Run the team on evidence, not on gut.

Blufire shows which reps are carrying the number, why deals win or lose by source, and which pipeline will actually land. Coaching and forecasting run on evidence, not gut and rep updates.

Explore →For Agencies & Partners

Give clients a reason they could never leave.

Blufire gives your agency margin-true depth to put in front of every client: faster answers, better returns, and clean proof of the lift you drove. The kind of value that makes a client keep you.

Explore →

What changes

One line from each seat.

The friction each role lives with today, and what it becomes on a reconciled read. Every pair is taken from that role's own page.

What you are living with

What changes with Blufire

For the CEOTodayThree teams, three versions of the truth. The first 45 minutes of every review goes to whose number is right.

With BlufireOne reconciled read. Every figure traces back to its source, so the meeting opens on the decision, not the debate.

For the CFOTodayThe group number is easy. Getting to the unit, category or line behind it takes a data request.

With BlufireDrill from group to line in one place. Every level reconciles to the one above it.

For the CMOTodayEach platform claims the same sale, so you never know which one actually worked.

With BlufireTrue attribution. Each sale credited once, so the platform that drove it is the one that gets the credit.

For the Performance MarketerTodayThe ad account reports a strong return while the P&L stays flat.

With BlufireProfit on ad spend per campaign, after COGS, fulfilment and refunds, not gross ROAS.

For the Head of SalesTodayYou can feel who is carrying the number, but you cannot prove it or coach it.

With BlufireEvery rep ranked on win rate and revenue, so coaching goes where it moves the number.

For Agencies & PartnersTodayYour reporting looks like every other agency's, so the client shops on price.

With BlufireMargin-true depth no competitor is showing them, so the value is yours to own.

By goal

Or start with the goal.

Same platform, entered from the outcome you want rather than the seat you sit in.

Grow your contribution marginWhere profit leaks, and the move that fixes it Stop discounting away your marginWhat a promotion really costs you Find and keep your best customersThe money is in the second order Forecast demand before it landsRead demand 30 to 45 days ahead Reallocate to what actually paysSend the next dollar where it earns Reduce your cost to acquireWhat the next customer actually costs Run sales operations on the numbersPipeline, win rate and rep performance on one page

See all use cases →

The team behind it

Built by an award-winning analytics team.

Blufire is trusted by 100+ mid-market and enterprise brands and recognised across the APAC and Global Search Awards. The same people now model your whole business.

100+

Brands served

$5M to $1B

Turnover served

Industry awards

Start with the seat you sit in.A 30-minute walkthrough on your numbers, not a generic demo.

Book a demo ↗See pricing