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The things your reports quietly hide.
Short, worked breakdowns of the margin problems most stores never see. Each one explains how the problem works, why it costs you, and hands you a calculator to run on your own numbers.
ProductWhich product makes you the most long-term profit?Your best-sellers report ranks by revenue and unit margin. Neither can see the profit a product's customers generate over the next twelve months.RetentionWhich customers about to leave are actually worth winning back?Your email tool can predict who is likely to churn. It ranks them by predicted spend, not margin, so your win-back budget chases the wrong people.ActivationThe segmentation your email tool can't doKlaviyo segments by revenue, recency and opens. It has no COGS, so it can't segment by profit, and no notion of who your customers really are.UnderstandingKnow who your customers really are, and which creative speaks to themYou target demographics and lookalikes. Your real customers are behaviour and taste, and the pattern is already in your order history.Customer valueSome of your best customers are quietly losing you moneyYour loyalty program and RFM report rank customers by spend and call the top ones VIPs. Net of discounts and returns, several of them cost you on every order.
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