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Case studies

Proof, in the numbers.

Named clients, real metrics, audited outcomes. Every result below is published as it landed, in the client's own currency. No vanity figures, no rounding up.

A$150M
Revenue influenced for clients to date.
100+
Brands across ecommerce, trades and enterprise.
4
APAC and industry awards for client work.
Service
Industry
Paid Media + Analytics
Australian Air Conditioning & Electrical
Australian Air Conditioning & Electrical
HVAC & Trades
30:1 return on ad spend
Australian Air Conditioning & Electrical wanted profitable growth, not just more leads. Blufire rebuilt the acquisition engine around the highest-margin work, fixed the conversion path, and de-risked the SEO base.
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Paid Media + Analytics
i Heat & Cool
i Heat & Cool
HVAC & Trades
A$5M new revenue FY25
i Heat & Cool sells high-volume air conditioning across eastern Victoria. Blufire rebuilt Google Ads by region, competitiveness and margin, used pipeline analytics to route the best leads to the strongest closer, and ran Meta as a cost-control layer.
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Paid Media + Analytics
King Cooling
King Cooling
HVAC & Trades
A$840k pipeline created
King Cooling installs split-system air conditioning across a competitive metro market. Blufire rebuilt acquisition around high-intent Google plus seasonal Meta, funded part of the spend through supplier co-investment, and put pipeline analytics behind the follow-up.
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Paid Media
Central Roofing and Repairs
Central Roofing and Repairs
HVAC & Trades
A$180 to A$40 cost per enquiry
Central Roofing and Repairs was paying premium prices for leads that rarely converted. We rebuilt the account around service-specific landing pages and a measured spend strategy, lifting landing-page conversion from 4% to 12.1% and holding 180 to 200 enquiries a month while cutting the budget in half.
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Paid Media + AnalyticsAward winner
Auto Comfort
Auto Comfort
Automotive
A$501k new revenue
Auto Comfort is a Melbourne automotive sunroof repair specialist. With no paid presence to build on, Blufire built high-intent local demand capture, modelled the enquiry-to-job economics, and reworked the offer and site to convert. The account went on to win an APAC award.
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Paid Media + Analytics
RainCo
RainCo
eCommerce & Retail
34x monthly revenue in 8 months
A founder-run Australian luxury tapware brand went from a standing start to a 34x monthly revenue run rate, at a 14.2 average return on ad spend, by treating every dollar through the lens of margin rather than top-line sales.
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Paid Media + AnalyticsAward winner
Cheapest Liquor
Cheapest Liquor
eCommerce & Retail
A$1M in under 12 months
An Australian online liquor challenger launched into a brutal, thin-margin category against entrenched national retailers. We treated price as data, conversion as a system, and spend as a portfolio, and turned a brand-new store into a million-dollar business inside its first year.
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Paid Media + Analytics
Peter Jackson
Peter Jackson
eCommerce & Retail
11.55:1 blended return
Peter Jackson is a heritage Australian menswear retailer with a large online catalogue. We rebuilt the measurement, the feed and the funnel, then scaled against a 90-day value-to-acquisition-cost model.
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Paid Media + Analytics
Easy Tiger
Easy Tiger
eCommerce & Retail
NZ$330k new revenue, ROAS 4 to 11
Easy Tiger is a gin-led New Zealand spirits retailer whose Google Ads were busy but not profitable. We fixed the tracking, rebuilt the account around products rather than the brand name, and modelled the value of a customer over 30 and 90 days.
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Paid Media
Insider Experience Sports
Insider Experience Sports
Sports Travel
+329% organic clicks YoY
A niche, fiercely seasonal sports-travel brand that sells Super Bowl trips to Australians went from scattered, mistracked spend to owning its category in paid search, while compounding an organic search asset that now carries growth long after each season ends.
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Paid Media
interos.ai
interos.ai
Enterprise SaaS
+118.85% YoY non-branded impressions
interos.ai sells supply-chain risk intelligence into the enterprise. We rebuilt paid search and paid social around genuine in-market intent, layered in structural SEO and early answer-engine positioning, and grew reach and qualified pipeline while the cost of every click fell.
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Paid Media
Panasonic x RebateM8
Panasonic x RebateM8
HVAC & Trades
89 enquiries at A$89 each
For the Panasonic x RebateM8 air conditioning programme, we moved spend to bottom-of-funnel intent capture on Meta and built a central enquiry engine that redistributes every qualified lead to the right installation partner. Each enquiry came in at A$89 and unlocks a job worth A$3,000 to A$15,000.
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