Blufire vs BeProfit: Multi-Store Profit Dashboard or Ledger-Reconciled Margin Analytics?
BeProfit is an affordable profit and loss dashboard for Shopify, Amazon and WooCommerce sellers, strong on multi-store views and cost breakdowns. Blufire carries every Shopify order to CM1, CM2 and CM3, ties it out to the ledger, and adds attribution, experiments, inventory and Klaviyo activation on the same margin.
BeProfit calls itself the most powerful profit analysis and optimisation solution, and its core is a unified dashboard for multi-store merchants: net profit after shipping, fulfilment, discounts and fees, across Shopify, Amazon and WooCommerce (beprofit.ai). On Shopify it starts at US$49 a month and adds P&L reports, UTM attribution, LTV analysis and API access as you move up the tiers (apps.shopify.com). That is a clear, affordable way to stop reading revenue as if it were profit. Blufire goes past the dashboard. Each Shopify order is carried down the contribution-margin ladder, every figure is tied out against the ledger to the dollar, and the same margin feeds 13 sections: discounting, customer value, attribution, channels, creative, inventory, forecasting, financial models and experiments, with margin-built audiences synced back to Klaviyo. Choose on what you need next. If you want to see real profit across several stores and marketplaces for under US$250 a month, BeProfit is a sensible pick. If you need the numbers to reconcile, and want to act on margin across marketing, customers and stock, Blufire is built for that. BeProfit figures were checked 30 Sep 2026.
Who each is for
Blufire
Blufire is an Australian margin analytics platform for Shopify brands. It connects Shopify, Klaviyo, Google Ads and Meta, reconciles every figure to your ledger, and computes CM1, CM2 and CM3 on every order after COGS, shipping, fees and returns. Thirteen sections read that margin, from the promo ledger to geo-lift experiments. Data is stored in Australia with a separate database per customer. Pricing is by revenue band, A$219 to A$2,099 a month, every feature included.
BeProfit
BeProfit is a profit analytics app for multi-store ecommerce merchants on Shopify, Amazon and WooCommerce, built around a unified profit dashboard with cost breakdowns for shipping, fulfilment, discounts and fees (beprofit.ai). Its Shopify listing covers real-time P&L across multiple shops, product, order, country and platform-level profit, marketing attribution and ROAS, and LTV and retention, with integrations for Amazon, Facebook Ads, Google Ads, Google Analytics, Klaviyo and TikTok (apps.shopify.com). Plans are Basic US$49 (450 orders), Pro US$99 (900), Ultimate US$149 (1,700) and Plus US$249 (unlimited orders and shops), each with a 14-day trial; it is rated 4.4 from 204 reviews (apps.shopify.com).
Side by side
| Dimension | Blufire | BeProfit |
|---|---|---|
| What it is | A margin analytics system on one ledger-reconciled CM1/CM2/CM3 model | A multi-store profit and loss dashboard (beprofit.ai) |
| Platforms | Shopify, with Klaviyo, Google Ads and Meta | Shopify, Amazon and WooCommerce (beprofit.ai) |
| Profit view | CM1, CM2 and CM3 on every order, customer and SKU; tied out to the ledger | Real-time P&L; product, order, country and platform profit (apps.shopify.com) |
| Attribution | Models compared side by side; one source-of-truth map; never Shopify last-touch | Marketing attribution and ROAS; UTM attribution on Ultimate and above (apps.shopify.com) |
| Customer analytics | CM1-LTV, lifecycle states, margin-true RFM, personas | LTV and retention analytics; LTV analysis on Ultimate and above (apps.shopify.com) |
| Experiments | Geo-lift, email and ad holdouts with a CM1 verdict | Not listed on the pages we checked (checked 30 Sep 2026) |
| Inventory and planning | ABC x XYZ, days of cover, reorder, returns cost, cash-flow forecasting | Not listed on the pages we checked (checked 30 Sep 2026) |
| Feature gating | None: every band gets every feature | P&L report from Pro, LTV and UTM from Ultimate, API and custom metrics on Plus (apps.shopify.com) |
| Pricing | Revenue bands set by trailing-12-month revenue: A$219, A$429, A$995 or A$2,099 a month (Starter to Scale), custom above $50M. Annual is 10x monthly. Every band gets every feature. 30-day free trial. | US$49 / US$99 / US$149 / US$249 a month by orders; 14-day trial (apps.shopify.com) |
Honest read
Where Blufire is stronger
- Ledger tie-out: every number reconciled to the ledger to the dollar, not just summed from the store and ad accounts.
- The full contribution-margin ladder (CM1, CM2, CM3) on every order, customer and SKU.
- No feature gates: every band gets all 13 sections, where BeProfit reserves the P&L report, LTV and UTM attribution for higher tiers.
- Customers valued in margin: CM1-LTV, lifecycle states, margin-true RFM and personas.
- Causal proof with geo-lift tests and email and ad holdouts, read in CM1.
- Operations on the same maths: promo ledger, returns cost, inventory, forecasting and financial models.
- Margin-bucketed audiences synced back to Klaviyo, and Australian data residency with a separate database per customer.
Where BeProfit is stronger
- Multi-platform and multi-store: Shopify, Amazon and WooCommerce in one profit dashboard, with unlimited shops on Plus (beprofit.ai).
- Affordable, transparent tiers from US$49 to US$249 a month, each with a 14-day trial (apps.shopify.com).
- Granular profit cuts by product, order, country and platform (apps.shopify.com).
- Wider ad coverage than Blufire, including TikTok alongside Facebook and Google Ads (apps.shopify.com).
- Custom metrics and API access on the Plus plan (apps.shopify.com).
- A solid user base: 4.4 from 204 Shopify App Store reviews (apps.shopify.com).
Which should you choose
Choose Blufire if
- You need numbers that reconcile to the ledger, not just a profit dashboard.
- You want CM1, CM2 and CM3 by product, customer and channel.
- You want LTV, attribution and experiments included, not gated behind higher tiers.
- Discounting, returns, inventory and forecasting need to run on the same margin as marketing.
- Australian data residency matters to you.
Choose BeProfit if
- You run several stores, or sell on Amazon or WooCommerce as well as Shopify.
- You want a low-cost profit dashboard from US$49 a month.
- TikTok Ads spend needs to sit in your profit view.
- You mainly need a clear P&L, not experiments or inventory analytics.