Blufire vs Lebesgue: an AI CMO for growth, or margin-true analytics for the P&L?
Lebesgue is a low-cost AI marketing assistant for Shopify and WooCommerce stores, with competitor intelligence, LTV reports and an optional first-party pixel. Blufire reads every order, customer, channel and SKU in true contribution margin and ties the numbers back to your ledger. Here is a fair comparison of what each one is built to do.
Lebesgue calls itself "The AI CMO for eCommerce Growth" (lebesgue.io). Its centre of gravity is marketing advice: Henri, an AI assistant that answers marketing questions in plain language, a set of named AI agents such as Balancer for budget split, Guardian for anomalies and Sentinel for competitor ad monitoring, plus competitor benchmarking and LTV analysis. It is cheap to start, with a free plan and paid plans from US$79 a month (lebesgue.io). Blufire starts from a different question. It is not trying to be your marketing department. It computes the profit you actually kept on every order, customer, channel and SKU (CM1: revenue minus COGS, shipping, payment fees and returns), reconciles that to your accounting ledger, and then shows where margin is made and where it leaks. Attribution, audiences, creative and experiments all read the same CM1 maths. So the choice is less about which tool is better and more about which gap you have. If you want ideas, competitor visibility and an AI assistant for a small team at a low price, Lebesgue is a reasonable pick. If you need to know which of your channels, customers and products actually make money after every variable cost, and you want the figures to tie out to the books, that is what Blufire is built for. Lebesgue figures below were checked on its own site and the Shopify App Store on 30 September 2026. Prices are in US dollars for Lebesgue and Australian dollars for Blufire unless stated.
Who each is for
Blufire
Blufire is margin-true analytics for Shopify brands. Every view is built on CM1 (revenue minus COGS, shipping, payment fees and returns) and reconciled to your ledger, to the dollar. Thirteen sections run on that one number: the executive read, unit economics, discounting, customer value, personas, attribution, channels, the Klaviyo, Google and Meta activation bridge, creative analytics, inventory, forecasting, financial models and experiments. Every band gets the whole product; price is set by trailing twelve-month revenue, from A$219 a month, with a 30-day free trial.
Lebesgue
Lebesgue (lebesgue.io) is an AI marketing analytics app for ecommerce brands, with offices in Wilmington, Delaware and Zagreb, Croatia (lebesgue.io). It connects Shopify and WooCommerce stores with Meta, Google and TikTok ads, Klaviyo, Amazon and GA4 (lebesgue.io). Its main Shopify app, Lebesgue: AI Marketing & LTV, has been listed since January 2021 and is rated 4.9 from 132 reviews (apps.shopify.com). It reports 10,000+ brands as users (vendor-reported, https://lebesgue.io/). Plans run from Free to US$149 a month, with its Le Pixel attribution tier at US$749 a month (lebesgue.io).
Side by side
| Dimension | Blufire | Lebesgue |
|---|---|---|
| What it is | Margin-true analytics: every view reads in CM1 and reconciles to your ledger | "The AI CMO for eCommerce Growth": AI marketing assistant, ad audits, competitor intelligence and LTV (lebesgue.io) |
| Headline number | CM1 per order, customer, channel and SKU, net of COGS, shipping, fees and returns | Revenue, orders, profit, costs and ad spend in one dashboard (lebesgue.io) |
| Cost inputs | Unit costs read from Shopify, with the products missing them flagged; CM1 subtracts COGS, shipping, fees and returns | Tracks COGS; fixed per-order custom costs such as a standard shipping fee or packaging added May 2025 (lebesgue.io) |
| Ledger reconciliation | Every number reconciled to your accounting ledger, to the dollar, with a data health page behind each figure | Not advertised on the pages we checked |
| Attribution | Models compared side by side in one matrix, one published source-of-truth map; never Shopify last-touch | Le Pixel: first-party pixel, all attribution models, journeys, server-side tracking and Meta CAPI, on the US$749/mo tier (lebesgue.io) |
| AI assistant | No chat assistant; the executive read ranks your biggest problems for your seat | Henri AI: 10 questions a month on Ultimate, unlimited on Ultimate AI, plus AI bid and budget recommendations (lebesgue.io) |
| Competitor intelligence | Not a Blufire feature | Competitor ad and email monitoring with benchmarks (apps.shopify.com) |
| Customer value | Lifetime value in margin terms, lifecycle states, margin-true RFM, personas, drill to the customer list | LTV and cohort analysis by product, state or segment (apps.shopify.com) |
| Causal proof | Geo-lift tests, email holdouts and ad holdouts, each with a verdict and confidence interval in CM1 | Marketing mix modelling for budget allocation is listed on its homepage (lebesgue.io) |
| Platforms | Shopify, with one-click connections to Klaviyo, Google and Meta | Shopify and WooCommerce, plus Meta, Google, TikTok, Klaviyo, Amazon and GA4 (lebesgue.io); reviewers note Le Pixel is Shopify-only (capterra.ca) |
| Pricing | A$219, A$429, A$995 or A$2,099 a month by revenue band, every feature on every band; annual is 10x monthly; 30-day free trial | Free; Ultimate US$79/mo; Ultimate AI US$149/mo; Le Pixel US$749/mo; 25% off annual; 14-day trial on paid plans (https://apps.shopify.com/advertising-insights, checked 30 Sep 2026) |
Honest read
Where Blufire is stronger
- Every view reads in CM1, net of COGS, shipping, payment fees and returns, so a channel, customer or SKU that grows revenue while losing margin shows up as a loss, not a win.
- The numbers reconcile to your accounting ledger, to the dollar, and every figure has a data health page behind it, so finance can sign off on the same numbers marketing uses.
- Attribution you can interrogate: models compared side by side in one matrix, then one published source-of-truth map that every other section reads, never Shopify last-touch.
- Experiments that prove cause, not correlation: geo-lift tests, email holdouts and ad holdouts, each returning a verdict and a confidence interval in CM1.
- Depth beyond marketing: a promo ledger that gives a margin verdict on each discount code, SKU-level inventory with days of cover, and financial models including price elasticity and GMROI.
- Margin-ranked audiences pushed to Klaviyo, Google or Meta, with the round trip read back in CM1 against a holdout.
- No feature gates: all 13 sections are in every revenue band, where Lebesgue gates LTV, unlimited AI and first-party attribution to higher tiers.
Where Lebesgue is stronger
- Very low entry cost: a free plan, then US$79 or US$149 a month for the AI tiers, with 25% off on annual billing (apps.shopify.com).
- Competitor intelligence Blufire does not offer: monitoring of competitors' ads and emails, and benchmarking against 20,000+ analysed brands (lebesgue.io).
- An AI assistant, Henri, that answers marketing questions in plain language, plus AI agents for budget split, anomaly detection and product spotlighting (lebesgue.io).
- Works with WooCommerce as well as Shopify, plus Amazon and TikTok Ads (lebesgue.io), where Blufire connects to Shopify stores.
- Content and creative help on Ultimate AI: blog generation, ad copy and image creation, and AI visibility tracking across LLMs (lebesgue.io).
- Strong app store standing: 4.9 from 132 reviews on its main Shopify app (apps.shopify.com) and 4.9 from 44 reviews on Capterra (capterra.ca).
Which should you choose
Choose Blufire if
- You need to know which channels, customers and products make money after COGS, shipping, fees and returns, not just which drive revenue.
- Your finance team needs the analytics to tie out to the ledger before anyone acts on it.
- You want to prove a campaign caused incremental margin with a geo-lift or holdout, not infer it from a dashboard.
- Discounting, returns or stock are where your margin leaks, and you want those read in the same CM1 maths as marketing.
- You want every feature on day one, priced by your revenue band rather than by which features you unlock.
Choose Lebesgue if
- You are a smaller store that wants a free or sub-US$150 tool for ad audits and marketing ideas.
- Watching competitors' ads, emails and keywords is a priority for your team.
- You want an AI assistant to ask marketing questions of your data in plain language.
- You sell on WooCommerce, or you want Amazon and TikTok in the same view.
- You want help producing content, ad copy and images alongside your analytics.