The Margin StackFrom $182.50/mo, plus the Eight-Week Analyst Launch $6,000 FREE

What's Inside / The money

Group 01 of 4 · 3 of the thirteen sections

See the margin you actually kept, and what moved it.

The money group reads the business in CM1 terms: the executive read at the top, the unit economics underneath it, and the discounts quietly giving margin away.

The same CM1 math every other section reads

The executive read
The executive read in Blufire
CM1 waterfall
CM1 waterfall in Blufire
Promo ledger
Promo ledger in Blufire

Product screens from a live store. Client name withheld.

What you get

The three sections in this group.

S1
Executive

One read of the business in CM1 terms: what you kept, what changed it, and your biggest problems ranked for your seat - CEO, CFO, CMO, growth or ops - with a data health page behind every number.

  • You can trace exactly what changed this period with the delta decomposition
  • You can open the read built for your seat, down to a CFO scorecard over time
  • You can verify any figure against data health and connector status
S2
Unit Economics

Pivot profit by product, channel or cohort to see exactly where margin is made and where it leaks, what each channel really pays to acquire a customer, and how long that customer takes to pay it back.

  • You can pivot the profitability cube by any dimension you sell across
  • You can trace any period's margin move through the CM waterfall & bridge
  • You can work a ranked queue of margin leaks and track what you recover
S3
Discounting

The promo ledger shows which codes earn incremental margin and which give it away, which customers would have paid full price anyway, and what a restructured promo plan would return.

  • You can read a margin verdict on any code without leaving the ledger
  • You can find full-price win-back targets among discount-dependent buyers
  • You can simulate one promo or the whole promo calendar before it runs
The vocabulary

The terms this group runs on.

Every one is defined in full, with the formula and a worked example, in the glossary. Free, no signup.

CM1CM1 is the first rung of the contribution margin step-down: revenue minus landed cost of goods sold (unit cost plus freight-in plus duty).Contribution marginContribution margin is the revenue left from a sale after every cost that moves with that sale is removed: landed cost of goods, fulfilment and shipping.Unit economicsUnit economics is the profit and loss of a single unit of the business - one order, one customer or one SKU - built by subtracting the variable.Landed COGSLanded COGS is the true cost of getting a unit into your warehouse and sellable: supplier unit cost plus freight-in plus duty. With a worked example in dollars.Gross marginGross margin is the share of revenue left after the cost of goods sold, calculated as revenue minus COGS, divided by revenue, expressed as a percentage.Net marginNet margin is the percentage of revenue left as profit after every cost the business pays: cost of goods, variable order costs, marketing.Break-even ROASBreak-even ROAS explained with the formula and a worked example. Includes the formula, a worked example in dollars and the mistakes operators make with it.P&L statementP&L statement explained with the formula and a worked example. Includes the formula, a worked example in dollars and the mistakes operators make with it.
Who opens this

Built for these seats.

For the CEOOne trusted read of the whole businessFor the CFODrill from the group result to the line that moved it
What it is for

The jobs it does.

Grow your contribution marginRevenue tells you what sold. Margin tells you what made money. Blufire shows you exactly where profit leaks across products, channels and customers, and the move that fixes it.Stop discounting away your marginA promotion can lift revenue and still leave you worse off. Blufire shows the true contribution-margin impact of every discount and return, so you cap the offers that quietly eat profit and keep the ones that earn their place.
The rest of the stack

Thirteen sections. One number.

Every group reads the same CM1 math underneath, so the figures tie out across all four.

Group 02The customersNot orders - people. Every buyer valued in margin terms, and a base you can finally name, segment and act on.2 sections →Group 03The marketingAttribution you can interrogate, channels read in CM1, audiences that land in the platforms and report back, and creative ranked by what it earns.4 sections →Group 04The operationThe unglamorous work that decides the quarter: stock, plans, models and proof - all reading the same margin math.4 sections →All fourThe full breakdownAll thirteen sections on one page, with the connectors they read from.What's Inside →

Ready to see what you are actually keeping?

Book a demoSee The Margin Stack

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