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Blufire Analytics for Ecommerce→
Every metric denominated in true contribution margin (CM1), tied out to the penny.Executive Margin ReadWhere CM1 landed and the highest-value moves now.Unit EconomicsWhere true margin is made and lost.Discounting & PromoThe CM1 cost of every discount.Customer Value & SegmentationWhat each customer is worth and what state they're in.Persona IdentificationWho your customers are and where to find more.Acquisition & ActivationJudge channels on true margin, then sync to Klaviyo.Products & InventoryScore every SKU in CM1.Creative AnalyticsCreative resolved to the CM1 it acquired.
Blufire Analytics for Service Businesses→
Deterministic numbers reproducible to their source: code, commit and data snapshot.Pipeline MoneyWhere revenue is won, scheduled, in-flight.CustomersThe full journey and where revenue concentrates.Channels & ROASWhere spend pays back, to the campaign.GeographyPostcode-level and branch benchmarks.People & PerformanceRegion, team and rep performance.Velocity & LagHow fast deals move and mature.Won / LostWhy deals close or die.Pipeline EconomicsCAC by stage, LTV:CAC, payback.
Every number we show is reproducible to its source.SOC 2 certified and hosted in Australia.Visit the Trust Center →
By role
Founder / CEOSustainable growth you can see in the P&L.CFO / FinanceNumbers that reconcile to the cent.CMO / MarketingSpend aligned to margin, not vanity metrics.Performance MarketerReallocate budget to what actually profits.Head of SalesSee who is performing and why deals win or lose.Agencies & PartnersDeliver better outcomes to more clients.
Not sure?
Score your margin readiness
A two-minute scorecard that points you to the right edition and the moves that fit.
Take the scorecard →Grow margin
Grow contribution marginFind and fix what's quietly leaking CM1.Fix destructive discountingQuantify and cap margin-killing promos.Find your best customersRank and protect customers by true margin.Spend smarter
Forecast demandIncluding weather-driven seasonality.Reallocate ad spendMove budget off margin-negative channels.Reduce CACAcquire the customers worth acquiring.Benchmark
How do your margins compare?
A free margin & CAC benchmark against your category.
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The Margin Benchmark Report 2026
What healthy contribution margin looks like by category.
Get the report →