92%
Know where your pipeline lives.Zone by zone, branch by branch.
Geography ranks every delivery zone by the work it wins: revenue, enquiry flow, win rate and which sources convert where. The map of your business, so coverage, hiring and effort follow the money.
GeographyDemonstrative data
Pipeline by delivery zone · $ won, sized by colour
Metro North
$4.8M
42% win
Metro West
$3.9M
38% win
Inner East
$2.7M
36% win
Northern
$2.1M
34% win
Southern
$1.6M
30% win
Western
$1.4M
28% win
Regional A
$1.1M
26% win
Regional B
$0.8M
24% win
Coastal
$0.6M
22% win
Metro North and Metro West are 38% of won work this quarter. Coastal and Regional B see thin flow and lower win rates.
Zones active
9
+1 vs prior
Top-3 share
52%
of won $
Best zone
Metro North
$4.8M · 42%
Coverage
23 suburbs
+3
Win spread
22-42%
by zone
Heating
2 zones
gaining share
Service analytics from the team behind $150M+ in revenue influenced
What it answers
The questions behind every coverage decision.
Not a dot on a map. Where the work is, which areas over-deliver, and where to put the next branch or rep.
01
Where does our pipeline actually live?
Every zone ranked by won revenue, so you see the geography of the business at a glance, not a flat national number.
02
Which zones outperform for the effort they get?
Win rate and value against enquiry flow per zone, so an under-served high-converting area stands out.
03
Which channels work in which areas?
Source by zone, so you learn that referral wins in one region while paid carries another.
04
Which zones win which contract sizes?
Deal value by zone, so you match the right offer and team to the right area.
05
Where should we focus, and where should we cut?
Top and bottom zones by return, so coverage decisions follow the money.
06
Which areas are heating up, and which are cooling?
Zone share over time, so you ride a rising area early and react to a fading one before it costs you.
Zone performance
See where the work is, ranked.
A national total hides the geography of the business. Ranking every zone by won revenue, enquiry flow and win rate shows where you are strong, where you are under-served, and where effort is wasted.
- Ranked by won $ - the zones carrying the quarter
- Effort vs return - enquiry flow against win rate
- Drill to suburb - open any zone to its detail
Geography · zonesLive
Top zones · won $, enquiries, win rate
Metro North132 enq · 42% win
$4.8M
Metro West118 enq · 38% win
$3.9M
Inner East84 enq · 36% win
$2.7M
Northern72 enq · 34% win
$2.1M
Southern58 enq · 30% win
$1.6M
Coastal26 enq · 22% win
$0.6M
Bars are won revenue; the north carries the quarter. Coastal brings enquiries but converts at half the rate of Metro North.
Source × zone
Route each area to the source that wins it.
The channel that wins in one region can be dead in another. The source-by-zone grid shows which acquisition source converts where, so you stop spreading effort evenly and start routing it to where it pays.
- Win rate per cell - source against zone, on the same scale
- Local strength - the source that owns each area
- Wasted spend - sources that never convert in a zone
Geography · source × zoneLive
Win rate · source × zone
M.North
M.West
East
North
South
Repeat
46%
42%
40%
34%
30%
Referral
38%
40%
36%
30%
28%
Website
26%
24%
30%
28%
22%
Google
21%
20%
24%
26%
20%
Meta
30%
28%
26%
22%
24%
Referral wins hardest in Metro West; Repeat dominates the north. Route effort to the source that wins each zone.
Momentum & drift
Catch a zone heating or cooling early.
Markets move. A zone gaining share is an opportunity to lean in; one losing it is a warning. Tracking share change by zone turns a slow geographic shift into a decision you make on time.
- Share change - gaining vs losing, quarter on quarter
- Lean in early - ride a rising zone before competitors
- React in time - a cooling zone, flagged
Geography · driftLive
Zone momentum · share change vs prior quarter
Bars right of centre are gaining share, left are cooling. Metro North (+3.1pp) is heating fastest; Coastal (-2.4pp) is cooling - a coverage call before it becomes a revenue one.
Where the numbers come from
Built on your systems, reconciled to your records.
Pipeline Money is not a parallel set of figures. It joins the systems you already run into one number that ties out, then keeps it current.
☷Your CRM
Every deal, stage, owner and close date. We map your real pipeline stages with you, so the funnel matches how your business actually sells.
↗Your marketing channels
Spend, clicks and campaigns from every paid source, joined to the deals they created with server-side tracking, lag-corrected to your sales cycle.
⚙Your operations software
Quoting, job management and finance, so contracted and settled revenue is grounded in delivery, not just CRM optimism.
Proof
What operators get when geography is clear.
When every zone is ranked by what it wins, coverage follows the money and thin areas stop draining effort. A sample of the outcomes.
Field services30:1return
Australian Air Conditioning & Electrical
Heating & cooling
$3M in closed revenue from $100K of spend - 2,600 qualified enquiries traced to the jobs they became over twelve months.
Read case study →
Field services$5Mnew revenue
I Heat & Cool
Heating & cooling
A full year of new revenue with cost-per-deal cut from $90 to $41.95 once spend was judged on closed jobs, not leads.
Read case study →
Field services$840Kpipeline
King Cooling
Heating & cooling
1,500 enquiries at a $27 cost per enquiry, with 28% converting to booked jobs - visible, stage by stage, in one view.
Read case study →The rest of the picture
One view of nine.
Every dimension of your revenue, at the same depth, reconciled to the same source.
Pipeline Money →
Where revenue is won, contracted and in-flight.
Channels & ROAS →
Where the work comes from and which we win.
People & Performance →
Region, team and rep performance.
Won / Lost →
Why deals close or die.
Customers →
The full journey and where revenue concentrates.
Geography ◆
Zone and branch benchmarks.
Velocity & Lag →
How fast deals move and mature.
Pipeline Economics →
CAC by stage, LTV:CAC, payback.
Questions
The things buyers ask.
We map zones to how you actually operate - branch catchments, postcodes, regions - in onboarding, so the geography matches your business rather than an arbitrary grid.
Usually not. Most CRMs hold enough address or postcode data to place deals; we standardise and roll it up to your zones.
Yes. The source-by-zone grid shows which acquisition channel wins where, so routing and spend follow local strength.
Share change is computed continuously against the prior period, so a heating or cooling zone is flagged early, not in hindsight.
Every zone is ranked on won revenue and win rate, not enquiry count, so the map reflects money, not noise.
See the map of your business.
Connect your CRM. We roll deals up to your zones, rank them by won revenue, and show where the work is heading.
01
Connect your CRM
Deals with location, rolled to zones.
02
Map your zones
Your branches and catchments.
03
Rank by won $
The zones carrying revenue.
04
See source by area
Which channel wins where.
05
Track momentum
Heating and cooling zones, early.