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Board Packs & Custom Reporting

Your numbers are already in Blufire.The board pack just assembles them, in minutes.

Every chart is already computed across your dashboard. Pick the ones that matter, drag them into a pack, and it builds itself, then re-runs on its own every month. No data team, no rebuilding the deck, no copy-paste from ten tabs. Build your own, your way.

Book a demo ↗Build a pack now
Board-grade reporting from the award-winning team behind 100+ brands and operators
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Try it

Compose your pack.

This is the real interaction. Drag any chart from any section into your pack, reorder it, drop what you do not need, then export. The data is already there; you are just choosing what to show.

Board-pack builderDemonstrative data
Your charts14 across 8 sections
Executive Margin Read2
▣Executive KPI summaryCM3 28.4%+
╱CM% trend+3.1 pts QoQ+
Unit Economics2
▥Contribution-margin waterfallCM1 $412k✓
▦Unit economics by orderCM1/order $18.40+
Discounting & Promo1
◔Discount leakage-$38k CM1+
Customer Value2
◑Segment margin mixTop 24% = 61% CM✓
▤Customer value tiersVIP LTV 4.1x+
Cohorts & LTV2
◠Cohort LTV curveLTV M12 $186✓
◧Payback by cohortPayback 4.2 mo+
Acquisition2
◫Channel CAC & paybackBlended CAC $61✓
⇄New vs returning CMReturn CM 1.8x+
Products & Inventory1
☰SKU margin ranking18 SKUs < CM1+
Finance2
▦Monthly P&LCM3 28.4%✓
↻Cash conversion cycle41 days+
5 charts · 2 pages
Page 14 / 4
Unit econ
Contribution-margin waterfall
CM1 $412k
Cohorts
Cohort LTV curve
LTV M12 $186
Finance
Monthly P&L
Revenue
COGS
Opex
CM3
CM3 28.4%
Acquisition
Channel CAC & payback
Blended CAC $61
Page 21 / 4
Customer value
Segment margin mix
Anchors
Growers
Value
Top 24% = 61% CM
＋ Drag another chart here to add it to the pack
Already done for you

The hard part is already built.

Every chart in the pack is a view you already have in Blufire, computed, reconciled and kept current. The board pack just lets you choose which ones to put in front of the board. That is the whole job.

Executive Margin ReadUnit EconomicsDiscounting & PromoCustomer ValueCohorts & LTVAcquisitionProducts & InventoryFinanceand everything else you build
Set it once

Save it once. It rebuilds itself.

Every pack is saved as a specification, the charts you chose and how you arranged them, never a static image. When it exports, it re-runs against your live data, so the same pack always shows this month's numbers.

  • No copy-paste. The pack rebuilds itself from source each run
  • No stale screenshots. Re-export tonight and the numbers move with the business
  • One pack, every month. Save it once, present it forever
What we store · the specNot a snapshot
chartcontribution-margin waterfall
sectionexecutive · margin
paramsrange: this month · vs plan
chartcohort LTV curve
paramsM0-M24 · by channel
On export → re-runs against live data → fresh numbers every time
And it reconciles

Numbers the board can trust, with zero extra effort.

Every figure carries its lineage, the equation, the source rows and the model version behind it. And the export reproduces identically on two consecutive runs, so the number you present on Tuesday is the same number on Wednesday.

  • Equation and source. Click any number to see exactly how it was computed
  • Reproducible. No drift between runs, ever
  • Honest. Where a cost feed is missing, the pack says so rather than guessing
Behind every numberLineage
$412,180 CM1
Contribution margin · this month
Equationnet revenue − COGS − fulfilment − fees
Source rows18,402 orders · reconciled
Model versioncm-v3 · refit 02 Jun
Reproduces identically across runs
Demonstrative data
Start fast

Ready-made, or build your own.

Begin from a template shaped to the meeting, then add or remove charts to suit. PDF now, scheduled monthly and emailed before the meeting; editable PowerPoint on the roadmap.

Template · CMO
Weekly digest
Week-on-week net revenue and contribution-margin movement, the top three drivers, and the anomaly feed. For the leadership channel.
5 charts · weekly
Template · CFO
Monthly board pack
Defensible monthly P&L with variance vs plan, the contribution-margin waterfall, and the headline ratios the board asks for.
9 charts · monthly
Template · CFO
Cohort & LTV report
LTV curves with payback markers, broken out by channel and cohort. The quarterly trust-the-numbers read for the board.
6 charts · quarterly
The team behind it

Built by an award-winning analytics team.

Blufire is trusted by 100+ mid-market and enterprise brands and operators, and recognised across the APAC and Global Search Awards. The same people now build your board pack.

100+
Brands & operators
$5M-$1B
Turnover served
4
Industry awards
100 Fast StartersAPAC Search Awards 2025 WinnerGlobal Search Awards 2025 FinalistGlobal Agency Awards 2025 Finalist
Questions

The things buyers ask.

Custom BI is bespoke live dashboards built to your model, the screens your team works in day to day. Board Packs is the export layer on top: you pick the charts you already trust, arrange them into a pack, and hand the board a clean, footnoted document. One is where you work, the other is what you present.
It stays current. We store the specification of your pack, the charts you chose and how you arranged them, not a static image. Every time it exports, it re-runs against your live data, so the same pack always shows this month's numbers. No copy-paste, no stale screenshots.
That is the point. Every figure carries its lineage, the equation, the source rows and the model version behind it, and the export reproduces identically on two consecutive runs. The number you present on Tuesday is the same number on Wednesday. Nothing is fabricated; where a cost feed is missing, the pack says so rather than guessing.
Yes. Set a pack to run monthly and it is generated against fresh data and emailed to your stakeholders before the meeting. Weekly digests work the same way. You can always export on demand as well.
PDF first, rendered to a clean print layout, ideal for board distribution. Editable PowerPoint export is on the roadmap for teams that want to drop slides into a wider deck.
No. Start from a ready-made template, the weekly digest, the monthly board pack, or the cohort and LTV report, then add or remove charts to suit. Building your own from the chart library is there when you want full control.

Your board narrative, on tap.

Connect your data, pick the charts you trust, and let the pack rebuild itself every month. The board gets numbers it can defend; you stop rebuilding the deck.

01

Connect your data

Store, CRM, ad and email platforms.

02

Pick your charts

From the library, or start from a template.

03

Arrange the pack

Drag into order, add commentary.

04

Save the spec

We store what you built, not a snapshot.

05

Schedule & send

Auto-exported monthly with fresh numbers.

Book a demo ↗Build a pack